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Last $1.73 USD
Change Today +0.02 / 1.17%
Volume 305.7K
MM On Other Exchanges
Symbol
Exchange
New York
Frankfurt
As of 3:59 PM 07/30/15 All times are local (Market data is delayed by at least 15 minutes).

millennial media inc (MM) Snapshot

Open
$1.71
Previous Close
$1.71
Day High
$1.76
Day Low
$1.68
52 Week High
07/30/14 - $3.55
52 Week Low
01/21/15 - $1.28
Market Cap
242.3M
Average Volume 10 Days
525.7K
EPS TTM
$-0.50
Shares Outstanding
140.1M
EX-Date
--
P/E TM
--
Dividend
--
Dividend Yield
--
Current Stock Chart for MILLENNIAL MEDIA INC (MM)

millennial media inc (MM) Related Businessweek News

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millennial media inc (MM) Details

Millennial Media, Inc. provides mobile advertising solutions to advertisers and developers in the United States and internationally. It offers advertisers the opportunity to reach and engage with their targeted audiences across mobile devices and screens; solutions that enables advertisers to gain insights into the performance of their ad campaigns and to manage their campaigns; and cross-screen device map that allows to associate a single user with multiple online and mobile devices. The company’s solutions for advertisers also include mmDSP, a demand side platform that accesses inventory directly from developers through its ad exchange; and mmStudio solution, which enables advertisers and advertising agencies to design ads using a set of templates. It also provides solutions for developers, including software development kits that allow apps to receive various kinds of ads, including video, interactive rich media, banner display, and native ad formats; and ad serving capabilities, mediation tools, and access to its ad exchange, which allow developers to allocate ad requests among various advertising campaign sources. The company’s solutions for developers also comprise reporting and analytics that include ad revenue generation reports for their apps across various mobile operating systems; and support services. In addition, it operates MYDAS, a mobile advertising technology that identifies unique users; targets ads based on user interest, behavior, and location; delivers ads to users; runs on various device types; ensures that the ads would work over wireless connections; and measures user engagement and ad performance. The company was founded in 2006 and is headquartered in Baltimore, Maryland.

636 Employees
Last Reported Date: 03/11/15
Founded in 2006

millennial media inc (MM) Top Compensated Officers

Chief Executive Officer, President and Direct...
Total Annual Compensation: $827.0K
President of Managed Media
Total Annual Compensation: $200.2K
Executive Vice President of Business Strategy
Total Annual Compensation: $297.8K
Compensation as of Fiscal Year 2014.

millennial media inc (MM) Key Developments

Millennial Media, Inc. Releases mmSDK 6.0 with New Video, Native Ad Formats

Millennial Media Inc. released new mobile video and native ad units as part of its updated mobile app Software Development Kit (SDK) version 6.0, as well as monetization capabilities for mobile publishers and developers. The company gives advertisers access to data-rich, premium inventory at scale and publishers access to significant monetization opportunities. The new SDK enables publishers to monetize through all mobile demand sources, including Millennial Media-sourced demand, the Millennial Media Exchange, publisher-direct sold campaigns, and publisher and network mediation partners. mmSDK 6.0 enables seamless creative execution through new, mobile-first video and native functionality, including: Lightbox: an innovative video ad unit that leverages mobile functionality such as swipe, touch, and sound to interact with the video player. This new auto-play video unit opens up a variety of new premium revenue opportunities for publishers who have not been able to offer video in the past. Once touched by a consumer, the video expands and can play in either a vertical or horizontal format based on device orientation. The video’s companion banner also increases Share of Voice (SOV) and provides additional opportunities for messaging; Interstitial Vertical Video: the Millennial Media Interstitial Video Ads (Video Plus) have been enhanced with full-screen vertical HD video that comes with interactive, animated buttons and layered rich media elements, which resolves to a dynamic end-card. Vertical or horizontal video capabilities tailor the experience to a consumer’s screen based on device orientation; Native Placements: offering publishers flexibility over their native experience. Publishers can receive units through an industry-standard in-feed layout or a customized native placement made to fit within each publisher’s own app design. Furthermore, Facebook native ads have been added to the comprehensive mediation capabilities of the SDK and publisher monetization platform; and Add to Calendar Enhancements: creates a calendar event in the device’s native calendar to remind the consumer of a date. New features for SDK 6.0 include the ability to track metrics on add-to-calendar actions. For example set an alarm, create a recurring event, etc. The additional insights gained from tracking these metrics can lead to retargeting opportunities in the future.

Millennial Media Inc. Reports Earnings Results for the First Quarter of 2015; Provides Earnings Guidance for the Second Quarter of 2015

Millennial Media Inc. reported earnings results for the first quarter of 2015. For the period, the company has posted a loss of $19.8 million, or 14 cents per share, on revenue of $63 million compared to with a loss of $12.9 million, or 12 cents per share, in the year-ago period. The company expects second quarter revenue of between $68 million and $71 million and a loss of between $6 million to $7 million.

AOL Reportedly Eyes Millennial Media

According to sources, AOL Inc. is in the process of buying Millennial Media Inc. (NYSE:MM). As per reports, the price range is between $300 million and $350 million and if the deal goes through, it will be some weeks still before it gets announced. AOL has declined to comment and Millennial did not respond.

 

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Industry Analysis

MM

Industry Average

Valuation MM Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 0.8x
Price/Book 1.0x
Price/Cash Flow NM Not Meaningful
TEV/Sales 0.7x
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