Last $56.03 USD
Change Today -0.02 / -0.04%
Volume 661.8K
LAMR On Other Exchanges
As of 8:10 PM 01/23/15 All times are local (Market data is delayed by at least 15 minutes).

lamar advertising co-a (LAMR) Snapshot

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01/23/15 - $56.26
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10/15/14 - $43.39
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Current Stock Chart for LAMAR ADVERTISING CO-A (LAMR)

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lamar advertising co-a (LAMR) Details

Lamar Advertising Company operates as an outdoor advertising company in the United States. It sells advertising space on billboards, including bulletins and posters; logo signs located near highway exits; and exterior and interior of public transportation vehicles, transit shelters, and benches in 60 markets. As of December 31, 2013, the company owned and operated approximately 145,000 billboard advertising displays in 44 states, Canada, and Puerto Rico; and approximately 120,000 logo advertising displays in 22 states, and the province of Ontario, Canada, as well as operated approximately 38,000 transit advertising displays in 16 states, Canada, and Puerto Rico. Lamar Advertising Company was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

3,000 Employees
Last Reported Date: 08/29/14
Founded in 1902

lamar advertising co-a (LAMR) Top Compensated Officers

Chief Executive Officer
Total Annual Compensation: $700.0K
Chairman, President, Chairman of Lamar Media ...
Total Annual Compensation: $700.0K
Chief Financial Officer, Principal Accounting...
Total Annual Compensation: $487.5K
Compensation as of Fiscal Year 2013.

lamar advertising co-a (LAMR) Key Developments

Lamar Advertising Company and Blue Bite Partners to Expand Mobile Interactivity

Lamar Advertising Company announced that its new partnership with Blue Bite which will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media. The addition of mobile touch points to the company's transit media will allow advertisers to reach audiences at scale with the right content at the right time. The partnership will include the integration of Blue Bite's mTAG platform on Lamar's street level media. First being deployed to 440 transit locations throughout the Buffalo, NY area, both companies are working to expand the network footprint to a potential 25,000 mobile touchpoints across the U.S. and Canada. Blue Bite's proprietary mTAG Platform allows advertisers to deploy and monitor campaigns in real time, helping to further demystify consumer mobile behavior. Various technologies such as Near Field Communication (NFC), Quick Response Codes (QR), Short Message Services (SMS), Bluetooth and Geofencing are used to facilitate a variety of brand-to-consumer interactions.

Lamar and Posterscope Partner for Beta Launch of Billboards Trading Platform

Lamar Advertising Company has partnered with Posterscope, for the beta launch phase of a real-time trading platform for digital billboards. The platform is the result of a partnership between Posterscope and Lamar Advertising Company. Posterscope and Vistar Media selected Lamar Advertising Company as a media owner partner for the beta launch phase, which commences during the first quarter of 2015. Posterscope will utilize Vistar's digital OOH real-time buying platform to offer brands greater agility and audience targeting, as well as access to premium inventory, while growing the OOH market by opening up more online budgets to the medium. The move helps ensure that Posterscope's clients can take full advantage of the connectivity of digital OOH.

Lamar Advertising Co.(NasdaqGS:LAMR) added to S&P Midcap 400 Sector Indices - Financials Sector Index

Lamar Advertising Co.(NasdaqGS:LAMR) added to S&P Midcap 400 Sector Indices - Financials Sector Index


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LAMR:US $56.03 USD -0.02

LAMR Competitors

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Valuation LAMR Industry Range
Price/Earnings 96.4x
Price/Sales 4.2x
Price/Book 6.3x
Price/Cash Flow 15.7x
TEV/Sales 2.7x

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