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Last $0.0009 USD
Change Today 0.0001 / 6.25%
Volume 573.9K
HIPPQ On Other Exchanges
As of 8:10 PM 04/24/15 All times are local (Market data is delayed by at least 15 minutes).

hipcricket inc (HIPPQ) Snapshot

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04/28/14 - $0.32
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hipcricket inc (HIPPQ) Details

Hipcricket, Inc. provides data driven mobile engagement and analytics solutions that enable brands, agencies, and media companies to drive customer engagement, loyalty, and sales. It offers AD LIFE Platform, a mobile engagement solution to provide clients a suite of mobile marketing and advertising solutions, as well as allows marketers, brands, and agencies the ability to plan, create, test, deploy, monitor, measure, and optimize mobile marketing and advertising programs in every mobile channel. The company also provides business-to-consumer utilities, including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. It serves advertisers and ad agencies in various vertical markets comprising automotive, retail, consumer products, food and beverage, media and broadcast, pharmaceutical, and restaurant brands. The company was formerly known as Augme Technologies, Inc. and changed its name to Hipcricket, Inc. in August 2013. Hipcricket, Inc. was founded in 1999 and is headquartered in Bellevue, Washington. On January 20, 2015, Hipcricket, Inc. filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of Delaware.

120 Employees
Last Reported Date: 05/23/14
Founded in 1999

hipcricket inc (HIPPQ) Top Compensated Officers

President and Chief Operating Officer
Total Annual Compensation: $268.8K
Compensation as of Fiscal Year 2014.

hipcricket inc (HIPPQ) Key Developments

Hipcricket, Inc. announced delayed 10-Q filing

On 01/22/2015, Hipcricket, Inc. announced that they will be unable to file their next 10-Q by the deadline required by the SEC.

Hipcricket, Inc. and MEC Partner to Deliver Innovative Mobile Advertising Campaign for Harman

Hipcricket, Inc. and MEC partner to deliver innovative mobile advertising campaign for HARMAN. Through Hipcricket's AD LIFE(R) platform, HARMAN was able to drive store awareness and in-store visits to its store in New York City. The campaign targeted men between 18-34 years old who were interested in technology, audio and headphones. When members of this demographic were within a half-mile radius of the HARMAN store, they were served a rich media banner ad to their mobile device. Those who clicked on the banner were then taken to a store locator and presented with a keyword to claim an in-store prize. By providing the customer with a unique keyword, HARMAN and Hipcricket built an attribution model to determine campaign success. Through the attribution model designed specifically for HARMAN, the team was able to see that of the people engaged with the ad 38% of them visited the store.

Hipcricket, Inc. Reports Unaudited Earnings Results for the Second Quarter and Six Months Ended August 31, 2015; Provides Outlook for the Fiscal Year 2015; Reports Goodwill Impairment and Impairment of Intangible Assets in Second Quarter Ended August 31, 2015

Hipcricket, Inc. reported unaudited earnings results for the second quarter and six months ended August 31, 2015. Revenue for the second quarter of fiscal 2015 decreased 8% to $7.0 million from $7.6 million in the same year-ago period. The decrease was primarily due to the company's strategic shift in product focus toward SaaS-based SMS and mobile advertising products and away from under-performing product lines. Net loss for the second quarter of fiscal 2015 totaled $45.9 million or $0.30 per basic and diluted share compared to a net loss of $3.4 million or $0.03 per basic and diluted share in the same period of fiscal 2014. The increase in net loss, was primarily due to the impairment write-downs of goodwill and intangible assets. Loss from operations was at $45.79 million against $3.36 million reported last year. Net loss before income taxes was at $45.93 million against $3.37 million reported last year. For the six months ended August 31, 2015, the company reported net loss of $51.35 million or $0.33 per basic and diluted share against net loss of $9.39 million or $0.07 per basic and diluted share reported last year. Revenue was at $14.34 million against $13.46 million reported last year. Loss from operations was at $51.18 million against $9.37 million reported last year. Net loss before income taxes was at $51.35 million against $9.39 million reported last year. Cash used in operating activities was at $2.91 million against $5.34 million reported last year. Additions to property and equipment were at $71 million against $55 million reported last year. Looking ahead, the company continues to expect fiscal 2015 will be a year of double-digit revenue growth in key product areas, driven by industry expansion, new customer wins, and increased activity within its existing customer base. The company expects that the strategic changes implemented over the last two quarters will allow it to realize operating efficiencies and achieve positive operating EBITDA by the end of the fiscal year. The company reported $35.06 million impairment write downs of goodwill and $6.09 million impairment write downs of goodwill on intangible assets in fiscal second quarter of 2015.


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