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Last $7.44 USD
Change Today +0.29 / 4.06%
Volume 383.8K
FUEL On Other Exchanges
As of 8:10 PM 07/28/15 All times are local (Market data is delayed by at least 15 minutes).

rocket fuel inc (FUEL) Snapshot

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52 Week High
07/30/14 - $27.04
52 Week Low
07/7/15 - $6.78
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Current Stock Chart for ROCKET FUEL INC (FUEL)

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rocket fuel inc (FUEL) Details

Rocket Fuel Inc., a technology company, provides artificial-intelligence digital advertising solutions. The company’s artificial intelligence-driven technology platform is built on its real-time optimization engine, which leverages Big Data and its computational infrastructure to purchase and deliver highly-automated digital advertising campaigns. It offers direct response solutions, brand objectives, as well as brand assurance and insights. The company also provides data management platform that allows marketers to ingest, analyze, segment, and export their own and third-party audience data for advertising, CRM, email marketing, call-center routing, or other opportunities to touch consumers with a message or call-to-action; and multi-modal advertising optimization solution that enables marketers to execute programmatic advertising campaigns. Rocket Fuel Inc. sells its solution through its direct sales team that focuses on advertising agencies and advertisers, as well as on other third parties in the United States, Canada, the United Kingdom, Australia, France, Germany, Italy, Spain, Sweden, the Netherlands, and Brazil. The company was founded in 2008 and is headquartered in Redwood City, California.

1,183 Employees
Last Reported Date: 05/8/15
Founded in 2008

rocket fuel inc (FUEL) Top Compensated Officers

Co-Founder, President and Director
Total Annual Compensation: $372.2K
Co-Founder and Chairman
Total Annual Compensation: $376.6K
Co-Founder and Strategic Advisor
Total Annual Compensation: $254.4K
Chief Financial Officer
Total Annual Compensation: $9.8K
Compensation as of Fiscal Year 2014.

rocket fuel inc (FUEL) Key Developments

Rocket Fuel Appoints Ari Levenfeld as Board of Director

Rocket Fuel announced the appointment of Ari Levenfeld, Rocket Fuel’s Senior Director of Privacy and Inventory Quality, to the Network Advertising Initiative’s (NAI) Board of Directors for 2015–2017. Mr. Levenfeld will join 13 other privacy and media veterans to serve the organization’s key mission: creating and enforcing high standards for responsible data collection and use practices both online and in mobile environments among its Members. With nearly 20 years of marketing and policy-related experience, Levenfeld has built a reputation as an industry expert on data privacy and inventory quality and has spoken at key panels and industry events as an invited expert.

Rocket Fuel Announces New Features for its Programmatic Marketing Platform

Rocket Fuel announced new features for its Programmatic Marketing Platform that enable AI optimization across a curated set of premium publishers within its private marketplace (PMP), including 98% of comScore's top 100 PMP-supported properties. For the first time, advertisers can now realize improved performance across these premium publishers by leveraging the targeting capabilities of Rocket Fuel's AI-based demand side platform (DSP) and data management platform (DMP). Rocket Fuel is also, for the first time, extending optimization to clients pre-negotiated publisher ad buys, significantly improving efficiency and results.

Rocket Fuel Inc. Announces Unaudited Consolidated Earnings Results for the First Quarter Ended March 31, 2015; Provides Earnings Guidance for the Second Quarter of 2015 and for the Full Fiscal Year 2015

Rocket Fuel Inc. announced unaudited consolidated earnings results for the first quarter ended March 31, 2015. For the quarter, the company reported revenue of $104.334 million against $74.397 million a year ago. Loss from operations was $32.958 million against $10.478 million a year ago. Loss before income taxes was $36.506 million against $10.911 million a year ago. Net loss was $36.863 million or $0.88 per basic and diluted share against $11.225 million or $0.33 per basic and diluted share a year ago. Net cash used in operating activities was $4.197 million against $1.201 million a year ago. Purchases of property, equipment and software were $5.519 million against $7.177 million a year ago. Non-GAAP net revenue was $58.773 million against $44.690 million a year ago. Non-GAAP adjusted LBITDA was $13.626 million against $2.391 million a year ago. Non-GAAP adjusted net loss was $25.099 million or $0.60 per diluted share against $6.268 million or $0.18 per diluted share a year ago. Net loss in the first quarter was due to the strong move by the U.S. dollar over recent quarters, net loss also included $2.2 million in foreign currency loss. Capital expenditures were just under $6 million as they incurred some of the final costs related to their facility. For the second quarter of 2015, the company expects non-GAAP net revenue in the range of $66 million to $69 million and non-GAAP adjusted LBITDA of a loss of $4 million to $2 million. The company expects another $4 million to $5 million capital expenditures to pay for the last of those buildouts. The company continues to have a financial goal of achieving positive non-GAAP adjusted EBITDA for the full fiscal year 2015. The non-GAAP adjusted EBITDA guidance range excludes the anticipated one-time costs related to the company's previously announced efficiency program for employee severance costs and costs associated with the subleasing and exit of certain of the company's leased facilities.


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Price/Sales 0.7x
Price/Book 1.1x
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TEV/Sales 0.3x

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