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Last $8.29 USD
Change Today -0.14 / -1.66%
Volume 396.0K
FUEL On Other Exchanges
Symbol
Exchange
Stuttgart
As of 8:10 PM 05/29/15 All times are local (Market data is delayed by at least 15 minutes).

rocket fuel inc (FUEL) Snapshot

Open
$8.40
Previous Close
$8.43
Day High
$8.42
Day Low
$8.26
52 Week High
06/24/14 - $31.84
52 Week Low
05/7/15 - $7.53
Market Cap
349.7M
Average Volume 10 Days
511.8K
EPS TTM
$-2.07
Shares Outstanding
42.2M
EX-Date
--
P/E TM
--
Dividend
--
Dividend Yield
--
Current Stock Chart for ROCKET FUEL INC (FUEL)

rocket fuel inc (FUEL) Related Businessweek News

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rocket fuel inc (FUEL) Details

Rocket Fuel Inc., a technology company, provides artificial-intelligence digital advertising solutions. The company’s artificial intelligence-driven technology platform is built on its real-time optimization engine, which leverages Big Data and its computational infrastructure to purchase and deliver highly-automated digital advertising campaigns. It offers direct response solutions, brand objectives, as well as brand assurance and insights. The company also provides data management platform that allows marketers to ingest, analyze, segment, and export their own and third-party audience data for advertising, CRM, email marketing, call-center routing, or other opportunities to touch consumers with a message or call-to-action; and multi-modal advertising optimization solution that enables marketers to execute programmatic advertising campaigns. Rocket Fuel Inc. sells its solution through its direct sales team that focuses on advertising agencies and advertisers, as well as on other third parties in the United States, Canada, the United Kingdom, Australia, France, Germany, Italy, Spain, Sweden, the Netherlands, and Brazil. The company was founded in 2008 and is headquartered in Redwood City, California.

1,183 Employees
Last Reported Date: 05/8/15
Founded in 2008

rocket fuel inc (FUEL) Top Compensated Officers

Co-Founder, President and Director
Total Annual Compensation: $372.2K
Co-Founder and Chairman
Total Annual Compensation: $376.6K
Co-Founder and Strategic Advisor
Total Annual Compensation: $254.4K
Chief Financial Officer
Total Annual Compensation: $9.8K
Compensation as of Fiscal Year 2014.

rocket fuel inc (FUEL) Key Developments

Rocket Fuel Inc. Announces Unaudited Consolidated Earnings Results for the First Quarter Ended March 31, 2015; Provides Earnings Guidance for the Second Quarter of 2015 and for the Full Fiscal Year 2015

Rocket Fuel Inc. announced unaudited consolidated earnings results for the first quarter ended March 31, 2015. For the quarter, the company reported revenue of $104.334 million against $74.397 million a year ago. Loss from operations was $32.958 million against $10.478 million a year ago. Loss before income taxes was $36.506 million against $10.911 million a year ago. Net loss was $36.863 million or $0.88 per basic and diluted share against $11.225 million or $0.33 per basic and diluted share a year ago. Net cash used in operating activities was $4.197 million against $1.201 million a year ago. Purchases of property, equipment and software were $5.519 million against $7.177 million a year ago. Non-GAAP net revenue was $58.773 million against $44.690 million a year ago. Non-GAAP adjusted LBITDA was $13.626 million against $2.391 million a year ago. Non-GAAP adjusted net loss was $25.099 million or $0.60 per diluted share against $6.268 million or $0.18 per diluted share a year ago. Net loss in the first quarter was due to the strong move by the U.S. dollar over recent quarters, net loss also included $2.2 million in foreign currency loss. Capital expenditures were just under $6 million as they incurred some of the final costs related to their facility. For the second quarter of 2015, the company expects non-GAAP net revenue in the range of $66 million to $69 million and non-GAAP adjusted LBITDA of a loss of $4 million to $2 million. The company expects another $4 million to $5 million capital expenditures to pay for the last of those buildouts. The company continues to have a financial goal of achieving positive non-GAAP adjusted EBITDA for the full fiscal year 2015. The non-GAAP adjusted EBITDA guidance range excludes the anticipated one-time costs related to the company's previously announced efficiency program for employee severance costs and costs associated with the subleasing and exit of certain of the company's leased facilities.

Local Corporation Taps Rocket Fuel Digital Marketing Hub to Deliver Programmatic Audience Extension

Local Corporation and Rocket Fuel Inc. announced that they have signed a deal for Local's new programmatic media-buying initiatives. As part of the agreement, Local Corporation will leverage Rocket Fuel's Audience Accelerator Ad Seller Hub with DMP and DSP capabilities to deliver programmatic audience extension and search retargeting on behalf of Local's advertisers. It will also syndicate first-party data from its Local.com site. Local Corporation also hopes to achieve higher performance for its programmatic initiatives by filtering and removing non-human traffic, using third-party tools and its own nTegritya solution.

Rocket Fuel Inc. Reports Unaudited Preliminary Earnings Results for the First Quarter Ended March 31, 2015

Rocket Fuel Inc. reported unaudited preliminary earnings results for the first quarter ended March 31, 2015. Revenue is estimated to be approximately $104.3 million, an increase of approximately 40% from the first quarter of last year. Non-GAAP net revenue is estimated to be approximately $58.8 million, an increase of 32% from the first quarter of last year and above the Company's prior guidance range of $57 to $58 million. Net loss is estimated to be approximately $36.9 million. Non-GAAP adjusted EBITDA is estimated to be a loss of approximately $13.6 million, significantly better than the company's prior guidance range of a loss of $18 to $19 million. The company expects net interest expense of $1.4 million and depreciation and amortization of $11.9 million.

 

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Industry Analysis

FUEL

Industry Average

Valuation FUEL Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 0.8x
Price/Book 1.2x
Price/Cash Flow NM Not Meaningful
TEV/Sales 0.4x
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