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Last $9.43 USD
Change Today +0.01 / 0.11%
Volume 422.3K
FUEL On Other Exchanges
As of 8:10 PM 03/27/15 All times are local (Market data is delayed by at least 15 minutes).

rocket fuel inc (FUEL) Snapshot

Previous Close
Day High
Day Low
52 Week High
03/28/14 - $47.78
52 Week Low
03/27/15 - $9.26
Market Cap
Average Volume 10 Days
Shares Outstanding
Dividend Yield
Current Stock Chart for ROCKET FUEL INC (FUEL)

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rocket fuel inc (FUEL) Details

Rocket Fuel Inc., a technology company, provides artificial-intelligence digital advertising solutions. The company’s artificial intelligence-driven technology platform is built on its real-time optimization engine, which leverages Big Data and its computational infrastructure to purchase and deliver highly-automated digital advertising campaigns. It offers direct response solutions, brand objectives, as well as brand assurance and insights. The company also provides data management platform that allows marketers to ingest, analyze, segment, and export their own and third-party audience data for advertising, CRM, email marketing, call-center routing, or other opportunities to touch consumers with a message or call-to-action; and multi-modal advertising optimization solution that enables marketers to execute programmatic advertising campaigns. Rocket Fuel Inc. sells its solution through its direct sales team that focuses on advertising agencies and advertisers, as well as on other third parties in the United States, Canada, the United Kingdom, Australia, France, Germany, Italy, Spain, Sweden, the Netherlands, and Brazil. The company was founded in 2008 and is headquartered in Redwood City, California.

1,123 Employees
Last Reported Date: 03/16/15
Founded in 2008

rocket fuel inc (FUEL) Top Compensated Officers

Co-Founder, President and Director
Total Annual Compensation: $300.0K
Co-Founder and Chairman
Total Annual Compensation: $310.0K
Co-Founder and Strategic Advisor
Total Annual Compensation: $254.4K
Compensation as of Fiscal Year 2013.

rocket fuel inc (FUEL) Key Developments

Rocket Fuel Inc. Announces Executive Changes

Rocket Fuel Inc. announced it will begin the process to identify a successor to the company’s Chief Executive Officer, George John. Mr. John, a co-founder who has led the company since 2008, will remain Chairman of the Board and have an active role, focusing on acquiring and developing strategic customer relationships. Monte Zweben, an accomplished marketing and technology executive and Rocket Fuel Board member since 2010, has been appointed interim CEO while the company searches for a full-time replacement. Mr. John led Rocket Fuel from a concept in March 2008 to a global public company with over $400 million in revenue from software products and media products sold to ad agencies and marketers. Mr. Zweben has extensive experience in AI, Big Data, marketing and media technology, enterprise software and public company management. His early career was spent with the NASA Ames Research Center’s Artificial Intelligence Branch. Mr. Zweben then founded and was CEO of Red Pepper Software.

Rocket Fuel Inc. Appoints Randy Wootton as Chief Revenue Officer

Rocket Fuel Inc. announced that Randy Wootton has been appointed as the company’s first Chief Revenue Officer. Randy was most recently VP of Customer Success Products at Salesforce.

Rocket Fuel Inc. Presents at Piper Jaffray Technology, Media and Telecommunications Conference 2015, Mar-11-2015 10:30 AM

Rocket Fuel Inc. Presents at Piper Jaffray Technology, Media and Telecommunications Conference 2015, Mar-11-2015 10:30 AM. Venue: Le Parker Meridien, 119 West 56th Street, New York, NY 10019, United States.


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Valuation FUEL Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 1.0x
Price/Book 1.3x
Price/Cash Flow NM Not Meaningful
TEV/Sales 0.5x

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