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Last 6.50 GBp
Change Today -0.25 / -3.70%
Volume 1.1M
As of 11:30 AM 05/1/15 All times are local (Market data is delayed by at least 15 minutes).

fitbug holdings plc (FITB) Snapshot

6.75 GBp
Previous Close
6.75 GBp
Day High
6.75 GBp
Day Low
6.13 GBp
52 Week High
11/19/14 - 26.38 GBp
52 Week Low
10/13/14 - 0.38 GBp
Market Cap
Average Volume 10 Days
-0.02 GBp
Shares Outstanding
Dividend Yield
Current Stock Chart for FITBUG HOLDINGS PLC (FITB)

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fitbug holdings plc (FITB) Details

Fitbug Holdings plc develops and sells products and services in the wearables sector in the United Kingdom, the United States, France, Germany, Italy, Russia, South Africa, South East Asia, Australia, and New Zealand. It offers Fitbug Orb, a Bluetooth wireless activity and sleep tracker; and Fitbug Wow scale, as well as Kikplan, a personalized coaching service designed to work with activity trackers to meet health, weight, and fitness goals. The company also operates, an online personal health and well-being service designed to help individuals achieve their personal goals. It serves private medical insurance providers, corporate well-being programs, health and fitness operators, and medical practitioners. The company was formerly known as ADDleisure Plc and changed its name to Fitbug Holdings plc in December 2009. Fitbug Holdings plc was incorporated in 2002 and is based in London, the United Kingdom.

23 Employees
Last Reported Date: 05/29/14
Founded in 2002

fitbug holdings plc (FITB) Top Compensated Officers

Executive Chairman and Member of Audit Commit...
Total Annual Compensation: 100.0K GBP
Founder, Non Executive Director, Member of Re...
Total Annual Compensation: 6.0K GBP
Finance Director, Financial Controller, Compa...
Total Annual Compensation: 80.0K GBP
Executive Director and Chief Executive of Fit...
Total Annual Compensation: 100.0K GBP
Compensation as of Fiscal Year 2013.

fitbug holdings plc (FITB) Key Developments

Fitbug Holdings plc Reports Sales Results for the Second Half and Full Year of 2014; Provides Earnings Guidance for the Full Year of 2014

Fitbug Holdings plc reported sales results for the second half and full year of 2014. For the second half, the company reported sales at £1.4 million were stronger reflecting increased sales of the Fitbug Orb in the final quarter, particularly to Sainsbury's and Target. The company reported 2014 full year sales of £2.34 million were 310% up on the prior year. Full year loss expected to be in line with management forecasts at £3.6 million reflecting stronger second half sales offset by increased investment in Kiqplan development.

Fitbug Holdings plc Announces New Retail and Marketing Deals Agreed with Amazon, Best and Target

Fitbug Holdings plc announced that it has agreed a number of new contracts which will positively impact its sales for both the Fitbug Orb wearable device and Kiqplan, its 12 week coaching system. In addition, the company provides an update on its marketing plans for January 2015, designed to take advantage of the New Year's resolution season. has agreed to sell Fitbug Orb and Kiqplan as part of its wearable range from January 2015. has agreed to expand its range of Fitbug products to include Kiqplan and has agreed a marketing programme for the New Year. Target, and Fitbug have also agreed a January 2015 marketing plan to promote both Orb and Kiqplan propositions. The plan will feature both digital marketing on and the Target Cartwheel app, in addition to in-store support. These contracts and plans will scale up Fitbug's retail sales and marketing programme in line with the strategy announced by the Company as part of its recent fundraise. Additionally, Fitbug will be attending the Consumer Electronics Show in January 2015 to promote the Fitbug Orb and Kiqplan products and will announce a number of enhancements to Kiqplan at the show.

Fitbug Holdings plc Announces Kiqplan Partner Agreement with Samsung Electronics (UK) Limited

Fitbug announced that Samsung Electronics (UK) Limited will include Kiqplan on the Samsung Digital Health platform. Besides the integration of the existing range of Kiqplan applications in the Samsung Digital Health Platform (Slim & Trim, Beer Belly Blaster, Healthy Baby Bump and Goodbye Baby Bump), Fitbug will create an exclusive 12 week Kiqplan, named "Fit + Healthy", which will be available for download by Samsung customers, free of charge.


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Price/Sales 8.1x
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TEV/Sales 11.5x

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