Last $64.02 USD
Change Today +0.57 / 0.90%
Volume 625.1K
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bitauto holdings ltd-adr (BITA) Snapshot

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52 Week High
08/26/14 - $98.28
52 Week Low
04/15/14 - $29.00
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bitauto holdings ltd-adr (BITA) Details

Bitauto Holdings Limited provides Internet content and marketing services for the automotive industry primarily in the People’s Republic of China. The company operates in four segments: Advertising Business, EP Platform Business, Business, and Digital Marketing Solutions Business. The Advertising Business segment provides advertising services, including new automobile pricing and promotional information, specifications, reviews, and consumer feedback to dealers and automakers on its Website. The EP Platform Business segment provides Web-based integrated digital marketing and customer relationship management applications to automobile dealers in China. This segment’s platform enables dealer subscribers to create their own online showrooms, list pricing and promotional information, provide dealer contact information, place advertisements, and manage customer relationships. It also offers third-party marketing applications that enable subscribers to launch their advertisement on third-party Websites. The Business segment provides used automobile listing services to automobile dealers and advertising services to automakers and automobile dealers. Its Website allows consumers to navigate and select used automobile inventory from its database. The Digital Marketing Solutions Business segment provides one-stop digital marketing solutions, such as Website creation and maintenance, online public relations, online marketing campaigns, and advertising agent services. The company also distributes its dealer customers' automobile pricing and promotional information through its partner Websites, including portals operated by Tencent, Netease, and Qihoo 360, as well as social networking Websites and Internet video Websites. In addition, it provides customer services and training to dealer customers. The company was founded in 2000 and is headquartered in Beijing, the People’s Republic of China.

2,719 Employees
Last Reported Date: 11/14/14
Founded in 2000

bitauto holdings ltd-adr (BITA) Top Compensated Officers

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Executives, Board Directors

bitauto holdings ltd-adr (BITA) Key Developments

Lentuo International Inc. Announces Joint Venture with Bitauto Holdings Limited and Youxinpai (Beijing) Information Technology Co., Ltd

Lentuo International Inc. announced that its joint venture with Bitauto Holdings Limited and Youxinpai (Beijing) Information Technology Co., Ltd. announced on August 15, 2014 has been officially registered with the Beijing Municipal Administration of Industry and Commerce. With operational planning having already begun, the JV will begin developing what is expected to be the Online-to-Offline platform exclusively dedicated to certified premium pre-owned cars in China. The JV is expected to contribute significantly to the premium cars and pre-owned cars businesses of the Company, two of its four strategic pillars. It will initially be centered on Beijing, where sales of pre-owned cars, and particularly premium pre-owned cars, are growing much faster than sales of new cars, and it will gradually expand to other cities. With respect to the expansion outside Beijing, the recently announced BMW dealership in Gaobedian while contributing to geographic diversification, another strategic pillar of the Company, will eventually add to the volume of premium pre-owned cars for sale.

Bitauto Holdings Limited - Special Call

To discuss strategic partnership with and Tencent Holdings Limited

Bitauto Holdings Limited expected to report Fiscal Year 2014 results on March 2, 2015. This event was calculated by Capital IQ (Created on November 16, 2014).

Bitauto Holdings Limited expected to report Fiscal Year 2014 results on March 2, 2015. This event was calculated by Capital IQ (Created on November 16, 2014).


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Valuation BITA Industry Range
Price/Earnings 38.0x
Price/Sales 8.3x
Price/Book 8.5x
Price/Cash Flow 41.0x
TEV/Sales 8.5x

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