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Last $4.30 USD
Change Today -0.45 / -9.47%
Volume 640.0
BCYP On Other Exchanges
As of 8:10 PM 10/6/15 All times are local (Market data is delayed by at least 15 minutes).

blue calypso inc (BCYP) Snapshot

Previous Close
Day High
Day Low
52 Week High
12/24/14 - $9.75
52 Week Low
10/9/14 - $3.50
Market Cap
Average Volume 10 Days
Shares Outstanding
Dividend Yield
Current Stock Chart for BLUE CALYPSO INC (BCYP)

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blue calypso inc (BCYP) Details

Blue Calypso, Inc. engages in the development, licensing, and enforcement of technology and intellectual property focused on digital word-of-mouth marketing and advertising. Its intellectual property portfolio consists of four patents and nine pending patent applications that cover methods and systems for communicating advertisements and electronic offers between mobile and desktop communication devices. The company enables retailers to harness the power and adoption that mobile devices bring to the consumer shopping experience; connect brands with store visitors; leverages their brand affinity across the popular social media channels; and tracks performance, monitors engagement, manages attribution, and delivers real-time analytics on client’s promotions and location-based content. Its products include MOBILE ADVANTAGE, a retail-focused mobile shopper marketing platform; KIOSENTRIX, an universal shopper mobile app; DASHTAGG, a mobile gamification technology combined with a pseudo-scavenger hunt; and SocialEcho, which allows brands to white label its technology and make branded content, such as promotions and offers available to their customers, employees, and social media fans. The company also provides software development, innovation, and related consulting services to its clients. Blue Calypso, Inc. was founded in 2009 and is based in Richardson, Texas.

15 Employees
Last Reported Date: 06/19/15
Founded in 2009

blue calypso inc (BCYP) Top Compensated Officers

Founder, Chairman, Chief Executive Officer an...
Total Annual Compensation: $240.6K
Chief Financial Officer
Total Annual Compensation: $38.5K
Compensation as of Fiscal Year 2014.

blue calypso inc (BCYP) Key Developments

Blue Calypso and Yelp Dismiss Patent Infringement Legal Battle

Blue Calypso and Yelp have entered into an agreement that dismisses the patent infringement legal battle in which the two were entangled for roughly three years. As part of the agreement, Yelp plans to explore the use of Blue Calypso's KIOSentrix AC powered beacons in potential distribution to Yelp's customer base. Yelp agreed to order 4,000 beacons.

Izea Settles Patent Dispute with Blue Calypso

IZEA, Inc. announced that it has settled its patent infringement dispute with Blue Calypso ending all outstanding litigation between the two companies. Under the agreement, IZEA has agreed to pay Blue Calypso 4.125% of revenue from IZEA's legacy platforms: SocialSpark, Sponsored Tweets, and WeReward. Those legacy platforms were largely discontinued in 2014. Blue Calypso has dismissed with prejudice all pending litigation against IZEA and has granted IZEA a worldwide covenant not to sue covering the IZEAx and Ebyline platforms or any reasonable iteration thereof. IZEA has developed the IZEAx and Ebyline platforms in a manner such that it believes they do not infringe Blue Calypso's current patents.

Blue Calypso Launches AC-Powered Retail Beacons

Blue Calypso, Inc. announced the launch of its AC and rechargeable battery-powered retail beacons that automatically communicate with a store visitor's mobile device to deliver retailer-branded product information, price comparisons, store circulars, incentives and more benefits to those within range. Utilizing a low-power Bluetooth technology that leverages Apple's iBeacon™ protocol, beacons broadcast a proximity-specific signal to smart devices such as an iPhone or Android. These small, wireless transmitters are strategically placed throughout retail locations to deliver store-centric information and alerts to shoppers. Leveraging this technology, retailers not only engage and interact with customers, but store visitors can enjoy a tailored shopping experience to higher satisfaction and a quicker path-to-purchase journey. Unlike most battery powered beacons available today, Blue Calypso has developed an AC-powered model that conveniently plugs into an electrical outlet, extending its lifecycle while making the administration and maintenance process easier for retailers. The beacons can also be powered by a re-chargeable battery if AC power is not available in desired beacon locations. Blue Calypso's beacon technology works in tandem with its KIOSentrix™ universal mobile shopping app that provides consumers with a unique, circumstantially and geographically relevant mobile retail shopping experience. Beacons can also be easily integrated into 3rd party developed mobile apps. KIOSentrix™ captures real-time, in-depth customer analytics such as location intelligence, reporting and insights on a shopper's purchasing journey, content interaction, attribution and conversion. Comprehensive analytics allow brands and retailers to access key insights for marketing and sales purposes, such as post-click engagement, store foot traffic, pre and post-visit engagement, demographics and buying triggers all delivered in an easy-to-understand dashboard.


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Price/Sales 33.9x
Price/Book 27.9x
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