Eltel Enters Outsourcing Deal with Fujitsu for Nordics, UK
Aug 24 16
Eltel outsourced the management of its end-user services in the Nordic region and the UK to Fujitsu. Under the contract, Fujitsu will provide service desk and on-site support to more than 5,500 users in the Nordic region and the UK, as well as being responsible for workplace management and lifecycle services for Eltel's IT devices. The agreement runs over three years with an option for a two-year extension. The deployment project for Fujitsu's services begins immediately and all services will be fully up and running by spring 2017.
Fujitsu Limited and Fujitsu Kyushu Network Technologies Limited Unveils Sewer System Flood Detection Solution in Japan
Aug 23 16
Fujitsu Limited and Fujitsu Kyushu Network Technologies Limited have announced the start of sales in Japan of their Sewer System Flood Detection Solution, aimed at reducing the damage from torrential rain and flash floods. This solution uses a sensor attached within a sewer manhole to collect water-level data, and wireless communications that transmit this data to the cloud every five minutes. The sensor is powered by a thermoelectric converter that turns energy from temperature differentials into electricity. The converter, developed by Fujitsu Kyushu Network Technologies, extends the time between battery replacement from 10 months with the sensor being powered by batteries alone, to five years. This means that in addition to making it possible to achieve dramatic operating efficiencies, deployment costs are also kept in check as power supply installation is unnecessary. This solution can quickly detect sudden rises in the water level in drainage pipes, enabling rapid measures to limit damage resulting from flooding accompanying locally concentrated downpours. In addition, accumulated water-level data can be useful in evaluating sewer drainage plans and setting system-renovation plans. In recent years, higher levels of urbanization and numerous instances of torrential downpours have caused increasingly extensive flood damage. There has also been a demand for the rebuilding and expansion of drainage systems and faster data collection as flooding countermeasures. In particular, under Japan's Flood Control Act, which was revised and put into effect in fiscal 2015, water-level notification systems have been established for areas neighboring drainage systems, such as underground shopping malls. One method for measuring water levels in drainage pipes uses fiber optics; however, it is necessary to lay dedicated cables to the measuring point, requiring high deployment costs. Meanwhile, in the method involving the installation of battery-powered water-level sensors to the bottom of manhole covers, frequent battery changes are required, creating an issue with maintenance costs. The solution's hardware was commercialized by Fujitsu Kyushu Network Technologies, based on R&D by Fujitsu Laboratories Ltd. and a fiscal 2015 field trial with the city of Koriyama in Fukushima prefecture. This solution limits systems deployment and operations management costs, and contributes to reductions in damage caused by flooding of drainage systems. Other features of the Sewer System Flood Detection Solution include: reduced maintenance costs due to greatly extended battery replacement periods; measurement locations can be chosen from existing manholes, enabling collection of detailed water-level data; and real-time visualization of water levels in the drainage system's pipes. Power is supplied to the water-level sensor and sensor node by using a thermoelectric converter that transforms energy from fluctuations of the manhole cover's heat into electricity. As a result, battery replacement is unnecessary for a period of about five years, under normal conditions. In addition, by miniaturizing and improving the efficiency of the converter, it is the first such unit that can be directly attached to a manhole cover. Water-level data collected by the sensor is transmitted to the cloud via a gateway installed near the manhole. Sensor installation points can be selected freely from among existing manholes, without a power source or the laying of fiber optics, so deployment costs can be kept down. Moreover, the frequency of water-level measurements can be modified to meet weather and location characteristics. From the manhole, the system regularly collects and aggregates pipe water levels, and graphs the information on a map in the water-level monitoring application in the cloud. Persons responsible for disaster prevention in the local government can check water-level data for each manhole through the internet in their web browsers, and can immediately notify local residents of flood information or take countermeasures to limit damage in the event of flooding.
Fujitsu Launches DMP Integration Service to Enhance Companies' Promotions
Aug 23 16
Fujitsu announced the launch of DMP Integration Service to provide effective promotions by integrating and analyzing a variety of internal and external data. This "data management platform" service is set to respond to the rising needs of companies that want to put to use their data accumulated in internal systems to strengthen engagement with existing customers. Sales of the service will commence from August 23, with availability initially only in Japan. This DMP Integration Service provides a data integration, analysis, and utilization platform to link the databases that integrate and manage a variety of mission-critical data held by companies, such as customer information, with access data such as internet searches and website views held by service providers. It provides optimal promotions based on individual purchase and activity histories, thereby integrating different customer channels. This system supports everything from collecting to utilizing data that matches the ways customers use their products, enabling the planning and implementation of promotions, including web promotions and email campaigns that take into account individual customers by integrating and analyzing a variety of data. In advance of this launch, Fujitsu carried out a field trial in which it tested targeted advertisements using its PC shopping site, WEB MART. In the trial, Fujitsu linked its customer data with data held by Supership Inc., an advertising business, and by more narrowly targeting advertisements, this system was able to reduce by one-third from previous levels the cost per action (CPA) across all customer actions, from ad views to customer purchases. Going forward, Fujitsu will offer this service across a variety of marketing channels, supporting the digital transformation of the marketing space for companies. Recently, with the explosive spread of smart devices and social media, the whole concept of marketing has been changing in significant ways. In particular, attention has been centering on technology that records online activity histories and uses that data to maximize the value of customer experiences. Fujitsu has an extensive customer base both in and outside Japan, and has built up a store of experience in using data over many years of building and operating mission-critical systems for customers. Now, in order to further expand customers' businesses, particularly in the high-demand marketing space, Fujitsu is offering the DMP Integration Service to fuse core data, such as customer information held by companies, with internet access data, and use it in promotional activities. In order to help its customers achieve their digital transformations, Fujitsu is making this service a core product in its Fujitsu Digital Business Platform MetaArc, which incorporates cutting edge technologies, thereby helping customers create new value in data utilization and strengthening their competitiveness. The DMP Integration Service integrates customer data collected through different channels, using Fujitsu's proprietary technology to match this with anonymized online data and outside data held by third parties, creating a service platform that can add attribute data, such as interests and hobbies, to customer information, and integrate all of this data according to customer usage situations. With this service, companies can carry out targeted promotional activities, which previously took a great deal of time and a number of personnel, in an autonomous fashion, including displaying personalized versions of company sites, providing high-quality recommendations on e-commerce sites, distributing promotional emails at optimized times, and improving the efficiency of web advertising. By providing this service, Fujitsu is contributing not only to strengthening engagement with existing customers for companies, but also to acquiring new potential customers to expand their business. In addition, Fujitsu will support its customers by providing this service as a solution that leverages Fujitsu's expertise in systems integration. Fujitsu runs online retargeting ads(2) as part of promotional campaigns aimed at sharpening the inclination to spend by customers who are members of WEB MART, its PC shopping site. To further increase the efficiency of the promotion, it implemented the DMP Integration Service on a trial basis and verified the effects.