March 28, 2017 8:25 AM ET

Internet and Direct Marketing Retail

Company Overview of RadioShack.com LLC

Company Overview

RadioShack.com llc is the online gadget vendor of RadioShack Corp. In July 2001, the company's parent company RadioShack Corp. acquired MicroSoft Corp.'s 25% stake in the company. The divestment comes nearly 2 years after Micro-Soft invested $100 million in the online venture which provided RadioShack.com llc with a prime placement on Microsoft's Network portal and MSN eShop, an online shopping site. The transaction will not affect any strategic agreements between the two companies. RadioShack.com LLC operates as a subsidiary of RadioShack Corp.

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United States

Key Executives for RadioShack.com LLC

RadioShack.com LLC does not have any Key Executives recorded.

RadioShack.com LLC Key Developments

RadioShack and Chief Creative Officer Nick Cannon Launch NCREDIBLE Product Line

RadioShack announced the launch of NCREDIBLE, an exclusive line of products in collaboration with Chief Creative Officer Nick Cannon. The theme of the launch is "Turn Down the Violence, Turn Up the Sound" showcasing the essence of the brand - youth empowerment and community. The NCREDIBLE Bluetooth headphones are the first release in the NCREDIBLE line and are rolling out in RadioShack's more than 1,700 stores. Future NCREDIBLE exclusives will include an expansive headphone line, signature DJ and music creation products and additional learning products to advance and foster creativity. The NCREDIBLE Bluetooth headphones boast a modern sound, microphone, convenient on-ear controls for easy access to volume, play/pause, forward and backward, as well as call answer, end and reject functions. The headphones are available in a beautiful matte finish in both red and black, and includes an NCREDIBLE case and cable for $129. In addition to co-creating RadioShack-exclusive NCREDIBLE products, Cannon will continue to help the company grow its educational and S.T.E.M. (science, technology, engineering and math) range as well as curating the in-store programming through music and events. RadioShack continues to provide quality, accessibility and innovation to its shoppers through partnerships with brands including Auvio, Belkin, Linksys, SteelSeries and exclusive mobility partner Sprint, further reestablishing itself as the neighborhood electronics convenience store.

Radioshack Appoints Nick Cannon as Chief Creative Officer

RadioShack announced appointment of Nick Cannon as Chief Creative Officer.

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