June 27, 2017 10:55 PM ET

Software

Company Overview of Vendavo, Inc.

Company Overview

Vendavo, Inc. provides margin and profit optimization solutions. It offers Profit Analyzer to analyze transaction data for pinpointing leaking margins; Power & Risk that provides data-driven optimal prices for salespeople to negotiate and grow revenue; Price Manager to manage price lists and set policies for deal negotiations; Deal Manager that provides deal guidance and targets for profitable deal execution to sales teams; and Deal Guide to expedite deal cycle time and equip sales force to negotiate profitable deals. The company also provides professional and customer support services. It serves chemical, wholesale distribution, high tech, and industrial manufacturing industries through on ...

401 East Middlefield Road

Mountain View, CA 94043

United States

Founded in 1998

Phone:

650-960-4300

Fax:

650-962-0645

Key Executives for Vendavo, Inc.

Chief Executive Officer, President and Director
Chief Financial Officer
Executive Director
Age: 54
Chief Services Officer
Chief Technology Officer
Compensation as of Fiscal Year 2016.

Vendavo, Inc. Key Developments

Vendavo Partners with Entomo, Inc. to Deliver Vendavo Incentive Manager

Vendavo has partnered with Entomo, Inc., to manage the entire incentive lifecycle from set up and negotiation through accruals to payments. Vendavo™ Incentive Manager helps organizations boost sales and grow profitability by managing and forecasting the total cost of multiple types of channel incentive programs including volume rebates, growth rebates, ship and debit adjustments, price protection programs, and Market Development Funds. The new partnership also supports integration with Entomo's SmartHub® to provide cleansed and enriched point of sale, inventory and claims data to Vendavo Profit Analyzer™. Profit Analyzer delivers in-memory analytics for uncovering additional profit opportunities to enrich margin analysis and price waterfalls. For integration with deal guidance and benchmarking tools, Vendavo Deal Manager™ equips sales reps with the ability to create new incentive programs or view existing programs and apply them directly to deals in their pipeline.

Vendavo Appoints C. Edward Brice as Chief Marketing Officer

Vendavo reported the appointment of C. Edward Brice as chief marketing officer. Brice will lead Vendavo's global marketing efforts in establishing margin and price optimization as the pricing industry gold standard. Prior to joining Vendavo, Brice served as SVP Worldwide Marketing at Lumension Security.

Vendavo Appoints C. Edward Brice as Chief Marketing Officer

Vendavo announced the appointment of C. Edward Brice as chief marketing officer. Brice will lead Vendavo's global marketing efforts in establishing margin and price optimization as the pricing industry gold standard. Prior to joining Vendavo, Brice served as SVP Worldwide Marketing at Lumension Security where he established the company's brand in the IT Security industry. Previously, he served as group vice president of global marketing at SAP, where he drove the global marketing demand generation programs across Europe, the Americas and Asia Pacific. In his 20-year career Brice has held senior positions managing all aspects of marketing, including solution marketing, communications, demand generation, branding, partner marketing, digital and social marketing.

Similar Private Companies By Industry

Company Name Region
@RISK, Inc. United States
@YourGate LLC United States
100Insights, Inc. United States
101 Edu, Inc. United States
101 Education, LLC United States

Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
 

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
The Advertising Council, Inc. United States
Rush University United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Vendavo, Inc., please visit www.vendavo.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.