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February 08, 2016 10:37 AM ET

Consumer Finance

Company Overview of Reliance Financial Services Ltd.

Company Overview

Reliance Financial Services Ltd., a non-bank financial institution, provides financial services to mass individuals, small and medium enterprises, and micro-enterprises in Gambia. It offers personal savings accounts, including regular savings, entrepreneurial accounts, minor accounts, fixed deposits, and specialty products; and loan products for salaried employees. The company also provides business loans and savings accounts, foreign exchange services, business development and advisory services, and money transfer services. Reliance Financial Services Ltd. has strategic partnerships with Reliance-FASE MOU and IFC-GCCI-RELIANCE. The company was founded in 2006 and is based in Serrekunda, Gam...

Reliance Plaza

46A Kairaba Avenue




Founded in 2006


220 439 0070


220 439 0155

Key Executives for Reliance Financial Services Ltd.

Chief Executive Officer and Director
Chief Financial Officer
Chief Operating Officer
Chief Risk Officer
Head of Credit Operations
Compensation as of Fiscal Year 2015.

Reliance Financial Services Ltd. Key Developments

Reliance Financial Services Introduces Yiriwaa Savings Account

Reliance Financial Services has introduced a new product called the Yiriwaa savings account, which is a long-term contractual saving. The Yiriwaa account, which is currently operating in the market, has attracted a lot of customers and its package has mandatory insurance cover components to choose from 3 years and above. The requirements for opening the Yiriwaa savings account for individual include a copy of ID, voters card, driving licence, passport, alien card, one passport photograph, and TIN certificate. Interest rates of 8% are paid on an agreed timeline, and for group account details include copy of ID, voters card, driving licence, alien card for each signatory, and one passport photograph for each signatory, business licence, certificate of incorporation, Memorandum /Article of Association, and company Tin.

NEMA Project Signs Memorandum of Understanding with Reliance Financial Services

The National Agricultural Land and Water Management Development Project NEMA under the ministry of agriculture on 17 February 2014, signed a memorandum of understanding with the Reliance Financial Services at a ceremony held at the Nema Project conference hall. The MOU among other thing, would build on the capacities of NEMA targeted beneficiaries through enhanced production techniques, access to mechanized farming inputs, strong financial and business management skills, improved sales techniques and a change in the quality of their livelihood. The MOU also stipulates the partnership between the two parties to provide funding opportunities for the Capital Investment Stimulation Fund, which is a tripartite arrangement that provide a matching grant to group and individual SMSE along the rice and vegetable value chain.

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Reliance Financial Services Ltd. Middle East/Africa

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