May 29, 2017 2:12 AM ET


Company Overview of Affectiva, Inc.

Company Overview

Affectiva, Inc. develops an emotion-sensing artificial intelligence software solution for use in the commercial market to understand how consumers engage with digital content and understand advertising and communication messages. The company offers a software development kit and cloud-based API; a cloud-based solution that allows brands, advertisers, and market researchers to understand the consumer emotional engagement with digital content; an Emotion-as-a-Service to analyze human expressions; and an in lab biometric solution. It serves industries ranging from advertising and automotive to social robotic and healthcare markets. The company was founded in 2009 and is headquartered in Boston,...

294 Washington Street

Suite 1150

Boston, MA 02108

United States

Founded in 2009





Key Executives for Affectiva, Inc.

Co-Founder, Chief Executive Officer and Chief Technology Officer
Chairman of the Board and President
Co-Founder and Chief Scientist
Chief Revenue Officer
Age: 62
Vice President of Engineering & Product Management
Compensation as of Fiscal Year 2016.

Affectiva, Inc. Key Developments

Affectiva Announces Management Changes

Affectiva announced that Nick Langeveld has been named Chairman of the Board. Dr. Rana el Kaliouby, who co-founded Affectiva, will be moving into the role of Chief Executive Officer. Under Nick's leadership, Affectiva has become the standard in scalable and fully automated emotion data.

Alan M. Park Joins Affectiva as Chief Revenue Officer

Affectiva announced that Alan M. Park has joined the company as its chief revenue officer. Alan Park will lead Affectiva's continued expansion, focused on delivering both consumer emotion insights and analytics, and enabling developers to add emotion-sensing to their own apps, devices and digital experiences. Alan joins from Emotient, where he led their sales organization. Previously, Alan was Senior Vice President at Openwave, Trimble Navigation and other technology and services companies, where he led high-performance sales teams, developed go-to-market strategies and launched solutions.

Affectiva and iMotions Announce Partnership to Add Emotion Analytics to Biometric Research Solution

Affectiva and iMotions announced a partnership and availability of Affectiva's Affdex facial coding and emotion analytics software on the iMotions Biometric Research Platform. With this joint solution human behavior researchers can combine facial coding and emotion analytics with eye tracking, brainwave measurement (EEG), as well as physiological sensors (GSR, ECG, EMG) on top of traditional surveys and questionnaires, which are also fully integrated. This enables them to, for example, assess the impact of new digital and learning experiences such as gaming, on affect and cognition and ultimately user behavior. The partnership enables Affectiva to better support its clients that require real-time emotion analytics to be part of a multimodal on-premises research solution, and allows iMotions to harden its biometric research solution with Affectiva's emotion analytics.

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