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February 11, 2016 12:06 AM ET

Healthcare Equipment and Supplies

Company Overview of Affectiva, Inc.

Company Overview

Affectiva, Inc. provides emotion measurement technologies used to understand how people feel in order to improve products and experiences for Fortune 500 companies, corporations, agencies, and universities. It offers Q, a wearable biosensor that tracks excitement, engagement, stress, and anxiety; Affdex, a facial expression recognition technology; and Affdex Discovery, an automated facial coding solution for qualitative research. The company was founded in 2009 and is based in Waltham, Massachusetts.

411 Waverley Oaks Road

Suite 329

Waltham, MA 02452-8420

United States

Founded in 2009





Key Executives for Affectiva, Inc.

Chief Executive Officer and President
Co-Founder, Chairman and Chief Scientist
Co-Founder and Chief Technology Officer
Vice President of Engineering & Product Management
Vice President of Product Management and Marketing
Compensation as of Fiscal Year 2015.

Affectiva, Inc. Key Developments

Affectiva and iMotions Announce Partnership to Add Emotion Analytics to Biometric Research Solution

Affectiva and iMotions announced a partnership and availability of Affectiva's Affdex facial coding and emotion analytics software on the iMotions Biometric Research Platform. With this joint solution human behavior researchers can combine facial coding and emotion analytics with eye tracking, brainwave measurement (EEG), as well as physiological sensors (GSR, ECG, EMG) on top of traditional surveys and questionnaires, which are also fully integrated. This enables them to, for example, assess the impact of new digital and learning experiences such as gaming, on affect and cognition and ultimately user behavior. The partnership enables Affectiva to better support its clients that require real-time emotion analytics to be part of a multimodal on-premises research solution, and allows iMotions to harden its biometric research solution with Affectiva's emotion analytics.

Affectiva Announces Availability of Emotion as Service, a New Data Solution, and Version 2.0 of its Emotion-Sensing SDK

Affectiva announced availability of Emotion as a Service, a new data solution, and version 2.0 of its emotion-sensing SDK. Based on Affectiva's highly accurate and patented science, these new offerings provide unique emotion-sensing and analytics capabilities, slated to transform industries such as market research, gaming, media and entertainment, mobile app development, retail, customer experience, online education, HR, automotive, robotics, healthcare and wearables. Affdex Emotion as a Service makes emotion data available on demand, yielding highly accurate results at a very low cost. Send data collected with optical sensors or cameras. In return, receive powerful emotion metrics including nuanced facial expressions, the basic emotions and video quality metrics such as lighting conditions and head angles, specifically pitch, roll and yaw. Affdex Emotion as a Service can be used to emotion-enable online digital experiences and to provide advanced emotion analytics in the digital world. Designers and developers can now infuse emotion data into their online digital experiences to make them interactive and adaptive based on emotion. Affdex Emotion as a Service also enables researchers studying facial expressions of emotion, scientists looking to analyze emotion metrics, and data analysts who need to integrate emotion data with their existing data platforms.

Affectiva Appoints Gabi Zijderveld as New Vice President of Marketing

Affectiva, announced that Gabi Zijderveld has joined the company as its vice president of marketing reporting to Nick Langeveld, president and chief executive officer. Zijderveld is an industry veteran with 20 years of product strategy and marketing expertise. She will use her experience in developing globally scaled solutions to lead Affectiva's product and marketing strategy, as the company continues to expand its delivery of consumer emotion insights to media, agencies and brands. Zijderveld joins from IBM, where she first led the product and market management team for the Tivoli IT Asset Management and IT Financial Management portfolio, and most recently worldwide marketing for Linux and Open Virtualization across the IBM company.

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