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September 05, 2015 3:58 AM ET

Healthcare Equipment and Supplies

Company Overview of Affectiva, Inc.

Company Overview

Affectiva, Inc. provides emotion measurement technologies used to understand how people feel in order to improve products and experiences for Fortune 500 companies, corporations, agencies, and universities. It offers Q, a wearable biosensor that tracks excitement, engagement, stress, and anxiety; Affdex, a facial expression recognition technology; and Affdex Discovery, an automated facial coding solution for qualitative research. The company was founded in 2009 and is based in Waltham, Massachusetts.

411 Waverley Oaks Road

Suite 329

Waltham, MA 02452-8420

United States

Founded in 2009





Key Executives for Affectiva, Inc.

Chief Executive Officer and President
Co-Founder, Chairman and Chief Scientist
Co-Founder and Chief Technology Officer
Vice President of Engineering & Product Management
Vice President of Product Management and Marketing
Compensation as of Fiscal Year 2015.

Affectiva, Inc. Key Developments

Affectiva Appoints Gabi Zijderveld as New Vice President of Marketing

Affectiva, announced that Gabi Zijderveld has joined the company as its vice president of marketing reporting to Nick Langeveld, president and chief executive officer. Zijderveld is an industry veteran with 20 years of product strategy and marketing expertise. She will use her experience in developing globally scaled solutions to lead Affectiva's product and marketing strategy, as the company continues to expand its delivery of consumer emotion insights to media, agencies and brands. Zijderveld joins from IBM, where she first led the product and market management team for the Tivoli IT Asset Management and IT Financial Management portfolio, and most recently worldwide marketing for Linux and Open Virtualization across the IBM company.

Affectiva Launches New Media Performance Metric and API, Making Emotion Data More Accessible to Advertisers, Publishers and Agencies

Affectiva has developed an innovative way to assess emotional connections to content by publishing the Affdex Score. Along with a newly developed API, the emotion data will be seamlessly integrated into clients' existing analytic platforms -- making the emotion intelligence layer more easily accessible for advertisers, publishers and market researchers. Affectiva's emotion insights have been gathered from nearly 15,000 media units, 4.5 billion emotion data points, and 3 million face videos; and spans over 73 countries across the globe. The normative database provided the foundation for developing and validating the Affdex Score. This proprietary score measures consumers' emotional engagement to media content and is used as an evaluative tool for comparing performance across markets, regions and product categories. To seamlessly integrate these emotion insights directly into existing platforms, Affectiva developed an API for its advertiser, publisher and market research clients. The raw emotion data gathered consists of time-series analytics, media testing norms, statistical measures and the aforementioned Affdex Score.

Affectiva Announces the Launch of Affdex Discovery

Affectiva announced the launch of Affdex Discovery(TM), an automated facial coding solution for qualitative research. Based on the company's technology, Affdex Discovery(TM) provides qualitative researchers the ability to quickly and cost-effectively gather key emotion insights from consumers in a qualitative study. Affectiva will use its comprehensive solution to gather emotion data, from both quantitative and qualitative research, and further develop the normative database. Affdex Discovery(TM) is specifically designed for moderators to easily uncover participants' immediate, objective emotional feedback. The cloud-based automated facial coding software uses a webcam to capture participants facial expressions, in real-time, as they view online content such as ads, trailers & TV programs. The participants' emotional responses are then processed, analyzed and reported back to the moderator -- stimulating deeper and more efficient discussions with individuals during focus groups and in-depth interviews. Affectiva's automated facial coding, Affdex, is the first, scalable technology used by market researchers and publishers to diagnose and evaluate media campaigns. Over 300 global brands including Unilever, Coke, Kellogg's, Mars, PepsiCo and CBS, have tested over 6,000 ads across 62 countries, to measure consumers' emotional connection with their products and services. Leveraging the scientifically proven platform, Affdex Discovery(TM), will enable the consumer emotion insight company to further develop the normative database for qualitative research.

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