July 21, 2017 11:27 PM ET

Media

Company Overview of Racepoint Global, Inc.

Company Overview

Racepoint Global, Inc. provides public relations and marketing services. The company’s public relations include research and analysis, positioning and messaging, influencer identification, content program and development, social strategy, and media engagement; creative services comprise content creation, user experience design, digital and traditional creative, video and photography, branded content, and interactive builds; marketing services include research and brand planning, cross-channel advertising, mobile strategy and activation, content strategy and production, social channel strategy and activation, influencer programs, events, website designing and development, and measurement and ...

53 State Street

4th Floor

Boston, MA 02109

United States

Founded in 2003

Phone:

617-624-3200

Fax:

617-624-4199

Key Executives for Racepoint Global, Inc.

President & CEO
Founder and Chairman
Age: 61
Chief Operating Officer
Chief Strategist of Global Technology Practice
Managing Director of North America and Executive Vice President
Compensation as of Fiscal Year 2017.

Racepoint Global, Inc. Key Developments

Racepoint Global Announces Executive Changes

Racepoint Global announced the promotion of Karen Lew Bouchard to Chief Operating Officer. Having previously served as the agency’s Chief Human Resources Officer, Karen will assume responsibility for Racepoint’s global Human Resources, Technology services and Agency Marketing and New Business Development teams. Kelly Houston, previously VP of Human Resources, will take on the new title of VP, Global Talent Management as Karen makes her transition within the C-Suite. RJ will continue to lead Racepoint Global’s relationship with Chinese technology giant Huawei, as well as Huawei Device USA (Racepoint was recently named AOR). In addition, Anne Potts will take on the title of Executive Vice President and Managing Director of Global Advertising, Branding and Business Transformation. These added verticals and responsibilities reflect the breadth and reach of Racepoint Global’s growing capabilities, specifically its paid media offering.

Racepoint Global Appoints Mark Jackson as the Deputy Managing Director of Asia; Opens Office in Shenzhen

Racepoint Global announced the addition of Mark Jackson as the Deputy Managing Director of Asia. With more than 25 years’ experience in the marketing communications industry, Mark will spearhead Racepoint Global’s initiative to deepen and expand its footprint across Asia. Prior to joining Racepoint Global, Mark served as the Middle East and North Africa Technology Practice lead at Ogilvy & Mather. Mark will also oversee Racepoint’s newly opened office in Shenzhen, China. This is the agency’s fourth office in Asia, and ninth globally. Racepoint’s strategy is to open offices in market-making cities, and the opening of the Shenzhen office stems from Racepoint’s desire to attract larger Chinese brands looking to expand into the US and European markets.

Racepoint Global Announces Executive Changes

Racepoint Global announced that Peter Prodromou, the company's president since 2013, will immediately assume the role of chief executive officer. Prodromou will also retain the title of president and industry legend Larry Weber, who founded the firm in 2004, will assume the title of Founder and Chairman. All changes are effective immediately. The moves are part of an overall strategy to double the agency's revenue and expand its footprint over the next five years. Prodromou has been part of Racepoint since its founding, serving in several roles including the first head of its Boston office, creating its public affairs offer and opening its Washington office, starting its country affairs practice and filling the role of Chief Global Accounts Officer. He became president in 2013 as the company merged its sister company, Digital Influence Group, into the Racepoint brand.

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