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September 02, 2015 5:30 AM ET


Company Overview of I-Behavior, Inc.

Company Overview

I-Behavior, Inc. provides database marketing/behavioral targeting, and consumer and business transaction data services for multi-channel merchants in the United States and internationally. The company offers cooperative marketing services, which include customer acquisitions, retention, and optimization services; business-to-consumer cooperative database solutions for retail, solo and continuity/club, non-profit, catalog, and publishing industries; and business-to-business cooperative database solutions. The company also offers direct marketing services, including demographic append, email and reverse-email append, telephone append, and customers’ insight services, as well as an online list ...

2051 Dogwood Street

Suite 220

Louisville, CO 80027

United States

Founded in 1999





Key Executives for I-Behavior, Inc.

Chief Executive Officer
Chief Operating Officer of KBM Data Services
Chief Technology Officer of KBM Data Services
EU Managing Director
General Manager of Interactive & International
Compensation as of Fiscal Year 2015.

I-Behavior, Inc. Key Developments

Kantar Media Teams Up with I-Behavior to Create Ad-Vantage

Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups efficiently online. The innovative approach saves online ad planners from trying to deliver highly-targeted client briefs by solely using online user journeys and related proxies as a 'best match'. As part of Kantar Media's addressable answers capability, Ad-Vantage is powered by the business' TGI specialism, a nationally representative survey which provides in-depth on and offline consumer insights, and by I-Behavior, who are specialists in proprietary models for predicting consumer behaviour.

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