July 25, 2017 11:40 AM ET

Internet Software and Services

Company Overview of Radius Intelligence Inc.

Company Overview

Radius Intelligence Inc. develops intuitive software solutions that provide updated and actionable business insights by collecting and organizing small business data from the Web. The company enables companies to discover, research, and manage their sales prospects. It also enables businesses to explore small businesses; find leads using business criteria; monitor leads with instant insights; edit, annotate, and manage lead lists; reach socially active businesses; access owner names and contact numbers; and sync leads directly to CRM. The company was formerly known as Fwix, Inc. and changed its name to Radius Intelligence Inc. in April 2012. Radius Intelligence Inc. was founded in 2008 and i...

225 Bush Street

12th Floor

San Francisco, CA 94104

United States

Founded in 2008

Phone:

855-723-4870

Key Executives for Radius Intelligence Inc.

Co- Founder, Chief Executive Officer, and Member of the Board of Directors
Co-Founder, Chief Technology Officer, and Member of the Board of Directors
Co-Founder and Senior Vice President of Design
Chief Operating Officer
Senior Content Editor
Compensation as of Fiscal Year 2017.

Radius Intelligence Inc. Key Developments

Radius Expands Predictive Marketing Platform to Enterprise Marketers

Radius expanded its predictive marketing solution to serve B2B enterprise marketers. With this offering, Radius builds on its resounding success helping companies like Sam's Club reach small to medium-size business buyers by offering its predictive capabilities to help companies reach enterprise buyers. Radius' predictive marketing platform includes a suite of solutions to help marketers uncover their best customers and acquire more of them through the use of data science. The key solutions for enterprise marketers include: Predictive Acquisition- Segmentation is at the heart of the best marketing campaigns. It allows marketers to target prospects with a high likelihood to convert and increase conversions by using the right marketing mix, as opposed to expending resources on the wrong prospects. Radius Predictive Acquisition instantly visualizes the signals shared among the organization's best customers, providing a comprehensive view of the ideal buyer profile, allowing marketers to employ look-alike targeting. Marketers can use Radius to run dynamic addressable market analysis on size, penetration and success rates, looking beyond their existing market success to find opportunities in new markets in addition to those already in their CRM and MAT. Marketers can then deploy multi-channel campaigns to reach these ideal targets directly from Radius. For marketers targeting enterprise prospects, the ability to utilize signals like news and events, product technologies, and headquarters or chain, are all key. Predictive Prioritization- Determining which inbound leads to prioritize is crucial for driving better conversions across the funnel. Rather than relying solely upon first-party data about prospect attributes and engagement, Radius Predictive Prioritization ranks prospects according to signals such as product technologies in use, social presence, firmographics, recent trigger event and third-party indications of intent to purchase. As a result, marketing teams can better support sales teams, while ensuring that Sales is utilizing its capacity most efficiently to optimize results. Radius Predictive Prioritization connects directly to Marketo which accelerates the delivery of these best prospects to Sales. Marketers can then nurture the remaining prospects with personalized content and optimize marketing spend based on which channels produce the best prospects. Account-Based Marketing- With more data available and more buyers involved in enterprise buying decisions, Marketing and Sales alignment is crucial for success. As a result, account-based marketing (ABM) is gaining rapid adoption in B2B marketing. However, one of the initial challenges that B2B marketers face when implementing an ABM program is building target account lists. Radius is a founding member of the ABM Leadership Alliance [3], which provides marketers a best-in-class tech stack solution for executing ABM strategy. Radius is the exclusive predictive vendor providing account selection capabilities. Radius' ABM solution enables marketers to apply data science to identify and prioritize target accounts to unify strategic and tactical interactions. Radius' entire predictive solution set is powered by the Radius Business GraphSM, which is a proprietary data cloud of more than 50 billion dynamic business signals on over 18 million U.S. companies.

Radius Announces New Marketo Integration and Predictive Scoring Capabilities Allowing B2B Marketers to Take Action on Leads in Real-Time

Radius announced that its SaaS solution is integrated with Marketo, Inc.'s Engagement Marketing Platform. This integration helps B2B marketers identify their most promising segments of customer and prospect records, discover net-new opportunities within those segments and seamlessly deploy those opportunities to Marketo. Radius now also delivers predictive scoring, which empowers B2B marketers to prioritize their inbound demand, accelerate delivery of their best leads to sales, nurture remaining leads with personalized content and optimize marketing spend based on which channels produce the best leads.

Radius Intelligence Inc. Presents at JMP Securities Technology Conference 2016, Mar-01-2016 09:00 AM

Radius Intelligence Inc. Presents at JMP Securities Technology Conference 2016, Mar-01-2016 09:00 AM. Venue: The Ritz-Carlton, 600 Stockton Street, San Francisco, CA 94108, United States.

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