March 30, 2017 7:50 PM ET

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Company Overview of Madison Logic, Inc.

Company Overview

Madison Logic, Inc. provides account based marketing (ABM) services. It offers a B2B marketing technology platform and ABM services that combine targeted advertising and content syndication with attribution metrics to show real return on investment; provides a ABM platform for B2B marketers to leverage proprietary data, reach, and scale to identify, engage, and convert prospective accounts; and allows marketers to gain insights into their target accounts to personalize their message, optimize their programs, and inform their sales and marketing strategy. The company allows users to identifying their audiences; develop influential marketing content; engage with influencers and decision makers...

257 Park Avenue South

5th Floor

New York, NY 10016

United States

Founded in 2004

Phone:

646-937-5800

Fax:

646-937-5801

Key Executives for Madison Logic, Inc.

Chief Executive Officer
Co-Founder and Chief Operating Officer
Vice President of Finance
Chief Marketing Officer and General Manager
Senior Vice President of Advertising Sales
Compensation as of Fiscal Year 2016.

Madison Logic, Inc. Key Developments

Madison Logic Announces Major Enhancements to its Comprehensive Activate ABM™ Platform

Madison Logic has announced major enhancements to its comprehensive Activate ABM™ platform. These updates give Madison Logic's customers precise validation of their engagement with the accounts they want to influence, along with providing essential insights that help marketing and sales take action on each account. Madison Logic's Activate ABM™ platform offers customers a powerful analytics suite which helps them validate marketing reach and impact on target accounts, design the most effective data-driven content strategy, and optimize sales messaging for each account. Enhanced analytics include: Media Attribution to validate that customers are reaching and driving engagement across their target accounts, and how their display advertising and lead gen campaigns are performing; Market Insights that identify key topics that are trending, and the content that is most engaging; Account-Level Insights including the correlation between ad exposure and site visits, assets downloaded, content type and the leads generated.

Madison Logic Expands Global Presence; Announces Executive Appointments

Madison Logic announced key changes to the company's executive leadership team as well as an expansion of the company's international presence with a new office in Singapore. Vin Turk, co-founder of the company, will assume the role of Chief Operating Officer. As COO, Vin will be instrumental in ensuring the success of Activate ABM™, Madison Logic's account based marketing platform, through new strategic partnerships and operational excellence. Previously, Vin was responsible for overseeing the growth of the company's data initiatives and global operations. Matt Friedland joins the company as SVP Global Operations with more than 20 years' experience leading large-scale operations for a variety of global companies. In his new role, Matt will manage the company's customer success and account management teams, ensuring operational excellence worldwide. Matt will be instrumental in driving ROI for Madison Logic's clients by ensuring the creation of powerful and effective account based marketing programs.

Madison Logic Seeks Acquisitions

Madison Logic, Inc. is seeking acquisitions and investment in new geographic regions to expand its personnel base.

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