July 30, 2016 10:37 PM ET

Internet Software and Services

Company Overview of 33Across Inc.

Company Overview

33Across Inc. operates a social sharing and content discovery platform. The company develops SocialDNA Targeting, a marketing technology that enables clients to discover and reach the social networks that surround their brands. It provides BRAND GRAPH that delivers brand and direct response ROI by predicting various consumers for their brand from social and interest graph; Social Personas, a real-time social audience solution for brand marketers that include real-time social activity, interests, sharing behavior, and demographic and psychographic filters; and Real Platform, a publisher traffic and monetization platform to guarantee the quality of ads verifying viewability and avoiding fraudu...

229 West 28th Street

12th Floor

New York, NY 10001

United States

Founded in 2007

Phone:

646-606-2174

Fax:

646-633-4636

Key Executives for 33Across Inc.

Co-Founder and Chief Executive Officer
Chief Financial Officer
Chief Revenue Officer
Chief Revenue Officer
Chief Technology Officer
Compensation as of Fiscal Year 2016.

33Across Inc. Key Developments

33Across Launches New Publisher Dashboard

33Across announced a new dashboard that enables publishers to maximize engagement and drive incremental revenue through their online properties. It features deeper insight into online performance, traffic, engagement, and trends along with expanded reporting capabilities that highlight and uncover new revenue opportunities. The new publisher dashboard is a major redesign that unifies 33Across' SiteCTRL and RevCTRL products, allowing users to analyze performance, measure engagement, increase their brand's footprint across social media, and understand how content is shared across the Web. More than one million publishers around the world use these innovative products to better understand how their content and ads perform so they can take action and seize new revenue opportunities. Growing traffic, engagement and monetization have become increasingly more challenging as audiences consume content across a variety of platforms. With 33Across's new publisher dashboard, publishers are able to capture the big picture across all of their sites and drill down into the most detailed levels of performance. Using the dashboard's enhanced, intuitive user interface, publishers have insight into website performance and can easily and efficiently spot trends on a granular, site-by-site basis. They can quickly filter through date ranges and see into hundreds of thousands of online signals such as copy and paste, the top copied images, and inbound and outbound key words to better understand user behavior.

33Across Partnership with MediaMath to Raises Industry Bar for Online Ad Viewability and Fraud Tolerance

33Across announced a partnership with MediaMath to enable clients of MediaMath’s TerminalOne Marketing Operating System to access 33Across’ 100% in-view, guaranteed fraud-free placements through MediaMath’s Deal Discovery app, including preferred, priority deals. Through its multi-step verification process, the 33Across Real Platform™ is the first publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen by humans, not bots. The 33Across Real Platform includes two distinct marketplaces, Real Impact™ and Real Display™. Real Impact guarantees 100% viewability and fraud-free placements. Real Display also blocks suspicious traffic and delivers ads above the fold. 33Across currently has a variety of deals active in Deal Discovery across verticals including automotive, business, entertainment, finance, family & parenting, health & fitness, food & drink, and more, all of which are customized for MediaMath. As a MediaMath OPEN partner, 33Across can connect directly with TerminalOne users through the OPEN portal to create packages and deals tailored to clients’ individual needs.

33Across Announces Launch of its Real Platform

33Across announced the launch of its Real Platform™, the first and only publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen by humans, not bots. The platform includes two distinct marketplaces, Real Impact™ and Real Display™. Real Impact guarantees 100% viewability and fraud-free placements. Real Display also blocks suspicious traffic and delivers ads above the fold. The 33Across Real Platform addresses the issues of fraud and viewability in three significant ways. First, proprietary, human-centered technology places ads where they are most likely to be seen. Specifically, 33Across’ direct relationships with more than 500 quality publishers enable Real Impact to create ad placements in areas of a site where ads don’t normally appear. This reduces banner blindness and has proven to boost engagement by more than five times, as benchmarked against industry standards. Second, 33Across has further strengthened its comprehensive publisher evaluation and vetting process. To ensure buyers receive quality inventory, all publishers must pass a stringent twelve-step inventory quality process and ongoing weekly quality monitoring to participate in the Real Platform. Third, 33Across partnered with industry leader, Integral Ad Science, to optimize and evaluate the quality of impressions sold on the Real Platform. Integral’s solutions utilize the industry’s most innovative technology to verify viewability and avoid fraudulent traffic on the Real Platform.

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