June 27, 2017 8:07 PM ET

Internet Software and Services

Company Overview of 33Across Inc.

Company Overview

33Across Inc. operates a social sharing and content discovery platform. The company develops SocialDNA Targeting, a marketing technology that enables clients to discover and reach the social networks that surround their brands. It provides BRAND GRAPH that delivers brand and direct response ROI by predicting various consumers for their brand from social and interest graph; Social Personas, a real-time social audience solution for brand marketers that include real-time social activity, interests, sharing behavior, and demographic and psychographic filters; and Real Platform, a publisher traffic and monetization platform to guarantee the quality of ads verifying viewability and avoiding fraudu...

229 West 28th Street

12th Floor

New York, NY 10001

United States

Founded in 2007





Key Executives for 33Across Inc.

Co-Founder and Chief Executive Officer
Chief Financial Officer
Chief Operating Officer
Chief Revenue Officer
Chief Revenue Officer
Compensation as of Fiscal Year 2016.

33Across Inc. Key Developments

33Across Announces Executive Changes

33Across announced the appointment of former AOL executive David Jacobs to the position of chief operating officer. Jacobs will play a critical role in the company’s global expansion. Additionally, the company promoted Shyam Kuttikkad to chief technology officer from vice president of engineering. Prior to joining 33Across, Jacobs held several senior management roles at AOL. As senior vice president and general manager, he was responsible for the launch of AOL's Marketplace, a global supply side platform. Kuttikkad has been leading 33Across’ product engineering team as vice president since 2012. As CTO, he will continue in this role and take on the added responsibilities of leading the company’s technology strategy as 33Across continues to grow its publisher solutions. Previously, Kuttikkad was director of engineering, online advertising for Yahoo! and held a previous position as senior manager at Tele Atlas.

33Across and LiveRamp Expand Partnership

33Across announced an expanded partnership with LiveRamp. Through LiveRamp, more than 350 partners can tap into 33Across’ vast collection of data insights, including more than 200 audience segments such as holiday shoppers, football fans, and expectant parents. The insights are based on a variety of dimensions including interest, intent, content consumption, keyword searches, copy and paste actions and social sharing activity. LiveRamp allows marketers to more easily and accurately recognize consumers across channels and devices, create a unified view of the customer, and augment insights with third-party data from partners resulting in more personalized and targeted campaigns.

33Across Launches New Publisher Dashboard

33Across announced a new dashboard that enables publishers to maximize engagement and drive incremental revenue through their online properties. It features deeper insight into online performance, traffic, engagement, and trends along with expanded reporting capabilities that highlight and uncover new revenue opportunities. The new publisher dashboard is a major redesign that unifies 33Across' SiteCTRL and RevCTRL products, allowing users to analyze performance, measure engagement, increase their brand's footprint across social media, and understand how content is shared across the Web. More than one million publishers around the world use these innovative products to better understand how their content and ads perform so they can take action and seize new revenue opportunities. Growing traffic, engagement and monetization have become increasingly more challenging as audiences consume content across a variety of platforms. With 33Across's new publisher dashboard, publishers are able to capture the big picture across all of their sites and drill down into the most detailed levels of performance. Using the dashboard's enhanced, intuitive user interface, publishers have insight into website performance and can easily and efficiently spot trends on a granular, site-by-site basis. They can quickly filter through date ranges and see into hundreds of thousands of online signals such as copy and paste, the top copied images, and inbound and outbound key words to better understand user behavior.

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