February 20, 2017 6:26 PM ET

Thrifts and Mortgage Finance


Company Overview

PRIMARY CAPITAL MORTGAGE, LLC operates as a residential mortgage lender. The company provides loan programs, such as fixed rate, adjustable rate mortgage, jumbo mortgage, federal housing administration, veterans’ affairs, 203K, USDA, and home affordable refinance program loans. It offers home loans through retail, wholesale and correspondent channels in the United States. PRIMARY CAPITAL MORTGAGE, LLC has a strategic partnership with Resource Capital Corp. The company was founded in 1994 and is headquartered in Atlanta, Georgia. PRIMARY CAPITAL MORTGAGE, LLC operates as a subsidiary of BCD Holdings N.V.

1000 Parkwood Circle

Suite 600

Atlanta, GA 30339

United States

Founded in 1994






Chief Executive Officer
Age: 47
Age: 63
Chief Financial Officer
Senior Vice President of Operations
Chief Compliance Officer and Senior Vice President
Compensation as of Fiscal Year 2016.


Primary Capital Mortgage Introduces Qualifi as New Consumer-Direct Brand

Primary Capital Mortgage announced the launch of its new consumer-direct brand, Qualifi, which introduced a new name, a new look and a new way of engaging online-oriented borrowers to today's mortgage marketplace. Although Qualifi is Primary Capital's new platform for reaching online-oriented borrowers, the company has a history of lending via both wholesale and retail channels. While Qualifi replaces PCMDirect, Primary Capital's previous consumer-direct brand, it retains all of PCMDirect's offerings and team members, so borrowers should feel confident they will continue to receive the superior service they have come to expect from the company. The rebranding of Primary Capital's consumer-direct division is also accompanied by an enhanced online presence at www.qualifimortgage.com, which allows visitors to quickly receive rate quotes and connect with a Qualifi customer representative.

Primary Capital Advisors LC Appoints Kyle Eddy as Senior Vice President

Primary Capital Advisors LC announced that Kyle Eddy has been appointed to its leadership team in the role of senior vice president, consumer direct. He will be responsible for all customer-facing, consumer-direct operations including the development and management of a dedicated service organization that delivers best-in-class customer experiences to redefine client care. Eddy joined Primary Capital from Assurant Specialty Property, where he served as director of call center operations for the company's 700-seat customer service center.

Primary Capital Mortgage, LLC Appoints Stephen Bledsoe as Chief Financial Officer

Primary Capital Mortgage, LLC announced that Stephen Bledsoe has been appointed as Chief Financial Officer. Mr. Bledsoe will be responsible for overseeing all aspects of PCM's finance and accounting group, including planning and analysis. Mr. Bledsoe most recently was Controller and Senior Finance Officer at SunTrust Mortgage.

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