Company Overview of Yaffe & Company
Yaffe & Company provides advertising, promotions, and media planning and buying services. The company is based in Southfield, Michigan.
26913 Northwestern Highway
Southfield, MI 48033
Key Executives for Yaffe & Company
Chief Executive Officer and President
President of Yaffe Direct
Director of Marketing and Managing Director of Legacy Brand Centre
Senior Vice President of Digital Communications and Executive Creative Director
Compensation as of Fiscal Year 2017.
Yaffe & Company Key Developments
The Yaffe Group Announces Executive Changes
Aug 15 16
The Yaffe Group announced that Mark Simon has joined the agency as chief creative officer. Simon is responsible for supervising and inspiring all client creative work, from branding to media outreach and message development. He will also be accountable for all of The Yaffe Group’s marketing and branding. Previously, he was the chief creative officer at Campbell Ewald. He played an instrumental role in expanding the company’s non-automotive portfolio, which resulted in over $1 billion in revenue. Prior to Campbell Ewald, he was a creative director at Bozell/FCB and before that Young & Rubicam. In a related personnel move, Mike McClure was promoted to senior vice president of digital communications and is the executive creative director. McClure is responsible for content marketing, day-to-day creative operations and digital communications. Previously, McClure served as Yaffe’s vice president, executive creative director and social media director.
Yaffe Group Announces Management Changes
Oct 20 15
Fred Yaffe, founder and chairman of Yaffe Group, is stepping aside as the Yaffe Group's Chief Executive Officer while shifting operating and executive responsibilities in the company to long-time Yaffe executives. Yaffe said he is not retiring but will remain Executive Chairman and continue to work with clients in the Yaffe Group. Currently Chief Financial Officer, John Cassidy, will become President and Chief Executive Officer of the Yaffe Group. Cassidy has been actively involved in the operations of the company and has served in a strategic role with key clients across the country for much of the past two decades.
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