September 26, 2017 1:59 AM ET

Media

Company Overview of Yaffe & Company

Company Overview

Yaffe & Company provides advertising, promotions, and media planning and buying services. The company is based in Southfield, Michigan.

26913 Northwestern Highway

Suite 500

Southfield, MI 48033

United States

Phone:

248-262-1700

Fax:

248-262-9601

Key Executives for Yaffe & Company

Chief Executive Officer and President
Executive Chairman
Age: 84
President of Yaffe Direct
Director of Marketing and Managing Director of Legacy Brand Centre
Senior Vice President of Digital Communications and Executive Creative Director
Compensation as of Fiscal Year 2017.

Yaffe & Company Key Developments

The Yaffe Group Announces Executive Changes

The Yaffe Group announced that Mark Simon has joined the agency as chief creative officer. Simon is responsible for supervising and inspiring all client creative work, from branding to media outreach and message development. He will also be accountable for all of The Yaffe Group’s marketing and branding. Previously, he was the chief creative officer at Campbell Ewald. He played an instrumental role in expanding the company’s non-automotive portfolio, which resulted in over $1 billion in revenue. Prior to Campbell Ewald, he was a creative director at Bozell/FCB and before that Young & Rubicam. In a related personnel move, Mike McClure was promoted to senior vice president of digital communications and is the executive creative director. McClure is responsible for content marketing, day-to-day creative operations and digital communications. Previously, McClure served as Yaffe’s vice president, executive creative director and social media director.

Yaffe Group Announces Management Changes

Fred Yaffe, founder and chairman of Yaffe Group, is stepping aside as the Yaffe Group's Chief Executive Officer while shifting operating and executive responsibilities in the company to long-time Yaffe executives. Yaffe said he is not retiring but will remain Executive Chairman and continue to work with clients in the Yaffe Group. Currently Chief Financial Officer, John Cassidy, will become President and Chief Executive Officer of the Yaffe Group. Cassidy has been actively involved in the operations of the company and has served in a strategic role with key clients across the country for much of the past two decades.

Similar Private Companies By Industry

Company Name Region
"It" Girl Public Relations United States
+SmithGifford, Inc. United States
.TV Technologies, Inc. United States
@International Services, Inc. United States
1 Chronicles 14, L.P. United States

Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
\
 

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
The Advertising Council, Inc. United States
NYC2012, Inc. United States
Tax Management Inc United States
Bertelsmann AG Europe

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Yaffe & Company, please visit www.yaffe.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.