September 23, 2017 9:01 AM ET

Media

Company Overview of Merkle Inc.

Company Overview

Merkle Inc., a performance marketing agency, provides customer relationship management (CRM) solutions. It offers strategic consulting services in the areas of enterprise CRM transformation, customer strategy, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology. The company also provides marketing technology services, such as design, development, management, integration of marketing technology platforms, hosted and managed services, systems integration, and decision management. In addition, it offers digital agency services, including strategy development, experience creation, program development, management, customer engagement, and experien...

7001 Columbia Gateway Drive

Columbia, MD 21046

United States

Founded in 1971

Phone:

443-542-4000

Fax:

443-542-4758

Key Executives for Merkle Inc.

Chairman, Chief Executive Officer and President
Chief Financial Officer, Executive Vice President and Director
Age: 53
Executive Vice President of Global Marketing Solutions and President of Merkle APAC
Age: 43
President of Vertical Markets
President of Merkle Europe
Compensation as of Fiscal Year 2017.

Merkle Inc. Key Developments

Merkle Appoints Mac Delaney as SVP of Media Investment and Strategy

Merkle announced the appointment of Mac Delaney to senior vice president, media investment and strategy. Delaney will be responsible for the focused management and expansion of the company's media partnerships. In this role, Delaney will lead the customization of unique ad opportunities and media investment strategies for the company's media clients. He will also oversee collaboration with Merkle’s Dentsu Aegis Network counterparts for seamless integrations among all partnerships. Delaney will report to Coleen Kuehn, chief media officer at Merkle. In Delaney’s previous role as head of programmatic at Merkle, he oversaw the development of Merkle’s programmatic display and social go-to-market strategy and offering.

Merkle Partners with Demandbase

Merkle announced that it has become an agency partner to Demandbase. Demandbase’s data and leading technology solutions coupled with Merkle’s customer-centric business strategy and agency services provides brands with world-class, Account-Based Marketing solutions. As the future of B-to-B marketing is becoming more personal, Merkle’s focused B-to-B solutions help the best brands in the world create competitive advantage through people-based marketing. The strategic partnership enables B-to-B organizations to deliver highly relevant, personalized, and real-time experiences to engage audiences and win customers.

Merkle Names Ted Bray as Growth Officer for Merkle Asia Pacific

Merkle announced the appointment of Ted Bray as growth officer for Merkle Asia Pacific. Bray will be responsible for the continued expansion of Merkle’s growth in the Asia Pacific region, helping clients expand their business and maximize their marketing investments. Bray is a seasoned executive with over 20 years of experience working extensively as a global enterprise technology sales and marketing leader, including previous roles leading direct and partner enterprise sales throughout the APAC region. Previously at Merkle, Bray served as the vice president of global partnerships, where he strengthened and expanded Merkle’s alliances with key strategic partners.

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