Company Overview of Scarborough Research Inc.
Scarborough Research Inc., a consumer research company, measures demographics, lifestyles, media patterns, Internet patterns, outdoor media measurements, and shopping preferences of adult consumers in the United States. It also offers specialized services, including Ciudad Hispana de Scarborough, a suite of Hispanic marketing research services; and Custom Analytics, a service that enables marketers to use their customer data and develop customer relationship management programs. The company’s data is used by media and marketers to buy and sell media, acquire and retain customers, develop business plans, increase market penetration, roll-out new products, distinguish brands, better understand...
New York, NY 10003
Founded in 1975
Key Executives for Scarborough Research Inc.
Chief Financial Officer and Vice President
Senior Vice President of Radio, Agency Services & Product Development
Senior Vice President of Print & Digital Media Services
Senior Vice President of Television
Senior Vice President of Research
Compensation as of Fiscal Year 2014.
Scarborough Research Inc. Key Developments
Scarborough Research to Close Sarasota Call Center and Lay Off 220 Employees
May 6 14
Scarborough Research announced that it will close its call center operations in Sarasota and lay off 220 employees by the end of September.
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