d-rights Inc. produces entertainment content for various types of media. It plans, develops, produces, finances, and manages a range of animation and live-action entertainment content in various forms, including TV broadcasting, original videos, movies, and the Internet; and handles a range of intellectual-property management issues, including copyright management, product planning, and business plans, as well as takes care of licensing, license management, and deal with international media for acquiring and selling rights. The company also plans, produces, and provides various merchandises of entertainment content of its own and of others. It offers its content for kids and teenagers progra...
6F Niikura Building
Founded in 1988
Sunrights, Inc. and d-rights, Inc. Team Up with Hasbro Inc. to Relaunch the Legendary BEYBLADE Franchise
Feb 15 16
Sunrights, Inc. and d-rights, Inc. have joined with Hasbro, Inc. to relaunch the BEYBLADE franchise. Later this year, Hasbro will distribute a new generation of Hasbro BEYBLADE toys in North America, followed by a broader launch in most major international markets in 2017. This third generation of Hasbro toys will be branded BEYBLADE BURST and will feature a dynamic “burst” component, bringing more excitement to the successful battling play pattern. Hasbro’s toys will also include a digital component for certain markets. The new BEYBLADE BURST animated series will begin airing in Japan in April 2016. The BEYBLADE BURST animated series is completely reimagined by production company OLM, with all new characters, stories and dramatic battles. Sunrights, Inc. will handle the distribution of broadcast, non-toy merchandising and promotional rights for BEYBLADE BURST outside of Asia. Sunrights, Inc. is actively engaged in placement discussions with major broadcasters for the BEYBLADE BURST animated television series, in both U.S. and international markets. Along with the BEYBLADE BURST toy line and animated series, Sunrights, Inc. expects to announce new partnerships across multiple platforms including broadcast, videogame, and other merchandising relationships later this year.