June 28, 2017 5:03 PM ET


Company Overview of National CineMedia LLC

Company Overview

National CineMedia, LLC sells in-theatre and online advertising products, and promotions in North America. The company offers various versions of FirstLook, a cinema advertising and entertainment pre-show on movie screens; and sells advertising on its lobby entertainment network. It also sells other forms of advertising and promotions in theatre lobbies; and across its online network, as well as through its Cinema Accelerator digital products. The company was founded in 2005 and is headquartered in Centennial, Colorado. National CineMedia, LLC is a subsidiary of National CineMedia, Inc.

9110 East Nichols Avenue

Suite 200

Centennial, CO 80112

United States

Founded in 2005

610 Employees



Key Executives for National CineMedia LLC

Chief Executive Officer
Age: 51
Age: 54
Chief Financial Officer
Age: 56
Chief Operations Officer, Chief Technology Officer and Executive Vice President
Principal Accounting Officer, Senior Vice President and Controller
Age: 47
Compensation as of Fiscal Year 2016.

National CineMedia LLC Key Developments

National CineMedia Appoints Scott Felenstein as EVP and Chief Revenue Officer

National CineMedia (NCM) has named Scott Felenstein to the role of Executive Vice President and Chief Revenue Officer in time to kick off the 2017-18 Upfront season. He joins NCM from Discovery Communications Inc. where he spent the past 17 years rising through the ranks in various management positions. Felenstein most recently served as executive vice president, national advertising sales, overseeing advertising sales for the company's portfolio of networks across all platforms, along with managing relationships with top agencies and clients across the marketplace. He was previously senior vice president, advertising sales for Discovery Channel, Science Channel, American Heroes Channel and Velocity.

AMC To Sell Stake In National CineMedia

AMC Entertainment Holdings, Inc. (NYSE:AMC) agreed to sell stake in National CineMedia LLC (NasdaqGS:NCMI) and National CineMedia, LLC (together, “NCM”) so that it owns no more than 4.99% of NCM’s outstanding equity interests by June 20, 2019. The Department of Justice announced a proposed settlement with AMC Entertainment Holdings Inc., which, if finalized, will enable AMC to complete its acquisition of Carmike Cinemas. The proposed settlement agreement among other things requires AMC to divest the majority of its equity interests in NCM so that by June 20, 2019 it owns no more than 4.99% of NCM’s outstanding equity interests.

National CineMedia, LLC Completes Private Placement of $250 Million Aggregate Principal Amount of 5.750% Senior Notes Due 2026

On August 19, 2016, National CineMedia Inc.'s consolidated subsidiary, National CineMedia, LLC, completed a private placement of $250 million aggregate principal amount of 5.750% Senior Notes due 2026 to qualified institutional buyers in reliance on Rule 144A under the Securities Act of 1933, as amended. The Notes were issued pursuant to an Indenture, dated as of August 19, 2016, by and between LLC and Wells Fargo Bank, National Association, as trustee. The Notes were issued at 100% of the face amount thereof and are the senior unsecured obligations of LLC and will be effectively subordinated to all existing and future secured debt, including LLC's existing 6.00% Senior Secured Notes due 2022, its senior secured credit facility and any future asset backed loan facility. The Notes will rank equally in right of payment with all of LLC's existing and future senior indebtedness, including the 2022 Notes, LLC's existing senior secured credit facility, any future asset backed loan facility and LLC's existing 7.875% Senior Notes due 2021, in each case, without giving effect to collateral arrangements. The Notes will be effectively subordinated to all liabilities of any subsidiaries that LLC may form or acquire in the future, unless those subsidiaries become guarantors of the Notes. LLC does not currently have any subsidiaries, and the Notes will not be guaranteed by any subsidiaries that LLC may form or acquire in the future except in very limited circumstances. The Notes will mature on August 15, 2026. Interest on the Notes accrues at a rate of 5.750% per annum and is payable semi-annually in arrears on February 15 and August 15 of each year, commencing on February 15, 2017. LLC is obligated to make each interest payment to the holders of record of the Notes as of the immediately preceding February 1 and August 1.

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