March 25, 2017 11:26 PM ET

Professional Services

Company Overview of Cable Television Advertising Bureau, Inc.

Company Overview

Cable Television Advertising Bureau, Inc., doing business as Video Advertising Bureau, provides research and analysis services that offer insights into consumer behavior and TV programming. It helps advertisers to capitalize on the consumer’s commitment to videos across various available digital channels. The company also offers VAB reports that tackle issues and questions from marketers and advertisers, which cover a range of subjects, such as video environment, category analyses, multi-screen usage, media comparisons, life stage behaviors, attribution, programming, and more. Cable Television Advertising Bureau, Inc. was founded in 1980 and is based in New York, New York.

830 3rd Avenue

2nd Floor

New York, NY 10022

United States

Founded in 1980

Phone:

212-508-1200

Fax:

212-832-3268

Key Executives for Cable Television Advertising Bureau, Inc.

Chief Executive Officer and President
Chief Financial Officer and Senior Vice President of Finance & Operations
Senior Vice President of Strategic Sales Insights
Controller and Office Manager
Vice President of Multicultural Marketing and Sales Development
Compensation as of Fiscal Year 2016.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
May 13, 2016
Cinema Advertising Council
 

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