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March 30, 2015 11:30 PM ET


Company Overview of 9X Media Pvt. Ltd.

Company Overview

9X Media Pvt. Ltd. provides content, music, and entertainment services to viewers in India. It operates music television channels. 9X Media Pvt. Ltd. was formerly known as INX Media Pvt. Ltd. and changed its name to 9X Media Pvt. Ltd. in August 2010. The company was founded in 2006 and is based in Mumbai, India. 9X Media Pvt. Ltd. operates as a subsidiary of Zee Entertainment Enterprises Ltd.

Urmi Corporate Park

5th Floor, Solaris – D

Opposite L&T Gate No. 6

Saki Vihar Road, Powai

Mumbai,  400 072


Founded in 2006


91 22 6601 9999


91 22 6601 9898

Key Executives for 9X Media Pvt. Ltd.

Consultant and Chief Executive Officer
Age: 62
Head of The All India Sales for 9X Jalwa and 9X Jhakaas
Chief Revenue Officer
Age: 44
Head of The Brand Solutions Function and Head of Sales - 9XO
Head of 9X Tashan Sales
Compensation as of Fiscal Year 2014.

9X Media Pvt. Ltd. Key Developments

NSR Reportedly Puts 9X Media Sale Plan On Back Burner

New Silk Route has put its plan to sell 9X Media Pvt. Ltd. on the back burner. According to sources, NSR and Pradeep Guha, who owns a minority stake in 9X Media, have decided not to continue the sell-off discussions for the time being. It was during end-2013 that NSR had announced its plan to sell off 9X Media.

New Silk In Talks With Strategic Buyers To Sell 9X Media

New Silk Route is in talks with strategic buyers to sell 9X Media Pvt. Ltd. New Silk owns about 80% in 9X Media, has started discussions to sell its controlling stake. According to New Silk officials, talks with strategic investors are in the initial stages. They didn’t disclose financial details. Pradeep Guha, managing director, holds a minority stake in the channel. He said: “I have not yet decided to sell off my stake. Whether I can continue or not is dependent on if the new buyer shares my vision.” He added, “I can say the business has grown in the past couple of years. We launched a Punjabi music channel, which has been No 1 since Day One. Our retro music channel, 9X Jalwa, is also among the top channels. Our Marathi channel is also No 1. I can say it’s an 80 per cent success story.”

9X Media Pvt. Ltd. Announces Executive Changes

9X Media Pvt. Ltd. restructuring of the sales team. 9X Media Network has appointed Samir Kadam to head the all India sales for 9X Jalwa (the all time Bollywood Hits channel) and 9X Jhakaas (India's first Marathi music channel). Before joining 9X Media, Samir was handling the national sales for Star Jalsha Movies. 9X Media has elevated Anupama Gulati to handle the national responsibilities for the network's international music channel - 9XO. Anupama will also head the Brand Solutions function for the network. Sachin Malhotra has been elevated to handle 9X Tashan sales across India. The Sales responsibility for the Group's 9XM will be shared between Rajiv Sharma in North and Johnson Jain in West. All the sales heads will continue to report to Pawan Jailkhani. This structure will come into effect from the last week of April 2013.

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