Internet Software and Services
Company Overview of xAd, Inc.
xAd, Inc. provides a location-based marketing and advertising platform for publishers and developers. The company offers in-store targeting, proximity targeting, audience targeting, audience search, and measurement solutions; provides a self-serve marketing platform for real-time location-based campaign planning, buying, and reporting; allows users to find the right audiences based on the places they visit; provides actionable insights; and delivers access to large scale location-verified mobile audiences. It also allows users to amplify their media buys with location; enables users to create their own new campaign or make adjustments to a current campaign in real-time; provides a marketing ...
One World Trade
New York, NY 10007
Founded in 2001
Key Executives for xAd, Inc.
Founder, Chief Executive Officer and Director
President of Products and Technology
Senior Vice President of Channel Partnerships
Compensation as of Fiscal Year 2016.
xAd, Inc. Key Developments
comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation
Jun 22 16
xAd announced that it has partnered with comScore to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore's proprietary campaign validation and lift methodology alongside xAd's Blueprints technology, will enable advertisers to measure the reach and frequency of their mobile campaigns and understand how campaign delivery influenced store visitation based on actual foot traffic into stores. The location-based search and advertising market in the U.S. is expected to grow at a CAGR of nearly 40% from 2016-2020. But in order to realize the true value of location intelligence, marketers must be able to measure its impact on sales. Measuring the correlation between mobile advertising and offline sales continues to be a frustrating challenge for marketers. This is concerning, as the vast majority of retail commerce (90%) happens in physical stores. comScore Location Lift in xAd will address this industry need, allowing brands to measure the efficacy of location-based campaigns by understanding which consumers visited their stores as a result of specific ads. The solution will initially be available globally for mobile campaigns through xAd, and will be available at massive scale for desktop and television through comScore in the future, providing the invaluable cross-screen measurement and viewability that marketers need.
xAd, Inc. Appoints Shashi Seth as its Chief Product Officer
May 5 16
xAd, Inc. announced that it has appointed Shashi Seth as its chief product officer. Seth brings over 20 years of experience as a true pioneer in product strategy and development to his new role at xAd, previously holding senior roles at both Google and Yahoo!. Overall, the company doubled its workforce since 2015, adding a number of key hires in addition to Seth, including Panos Zampetakis as regional sales VP and Ori Carmel, VP of sales marketing.
Xad, Inc. Announces Board Changes
Mar 1 16
xAd announced John Costello President, Global Marketing and Innovation at Dunkin' Brands, and William Bill Zerella, CFO of Fitbit, have been appointed to its Board of Directors. Mr. Costello joined Dunkin' Brands in 2009 and has had global responsibility for advertising, marketing, digital, mobile and social, product development and retail channel development for both Dunkin' Donuts and Baskin-Robbins. William Zerella has served as CFO of Fitbit since June 2014. Prior to joining Fitbit, Zerella served as chief financial officer of Vocera Communications, Inc.
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