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July 05, 2015 3:52 AM ET

Internet Software and Services

Company Overview of xAD, Inc.

Company Overview

xAD, Inc. provides mobile marketing solutions. It offers a mobile advertising network to publishers, developers, and advertisers. Additionally, it provides location-based mobile advertising solutions for local and national businesses. The company offers go2 Local, a mobile location search database application. xAD, Inc. was formerly known as V-ENABLE, Inc. The company was founded in 2001 and is based in New York, New York.

72 Madison Avenue

3rd Floor

New York, NY 10016

United States

Founded in 2001

Key Executives for xAD, Inc.

Founder, Chief Executive Officer, and Director
Vice President of Monetization
Chief Financial Officer
President of Products and Technology
Head of EMEA
Compensation as of Fiscal Year 2015.

xAD, Inc. Key Developments

xAd Hires Fabrice Duvoux as Manager for France and Johannes Paysen as Manager for Germany

xAd announced the hire of two country managers for Germany and France. Managing the mobile location marketplace in France is Fabrice Duvoux, a mobile advertising expert who joins the team from mobile adnetwork MobFox, where he opened the French office and developed the local business. Johannes Paysen will be joining the team as Country Manager Germany. Paysen will be helping xAd to develop the platform and drive local partnerships. For the past 4 years, Paysen worked at Microsoft Germany a position he joined following a role at freeXMedia, a company for network agencies. As country manager, Paysen will leverage his experience on the agency side to build lasting relationships for xAd in the local market, helping to maximize growth opportunities in mobile advertising.

Venable Announces Executive Appointments

Venable appointed Kevin Turner as counsel and Mark Pryor leader of the firm's state attorney general group.

PubMatic and xAd Launches Location-Enabled Private Marketplace for Premium Mobile ad Inventory

PubMatic and xAd announced the launch of the first ever location-enabled private marketplace for premium mobile ad inventory. Expanding on the companies' shared location-verified mobile marketplace announced in May, this latest offering will provide publishers, media buyers, and brands a new, high-quality channel to buy and sell premium location-aware mobile inventory. While mobile is often used to browse for products and services, most retail transactions are still happening in-store, a fact that has limited overall media spend due to the complexities of measuring the offline impact of mobile advertising. However this announcement represents a breakthrough in the effort to link mobile advertising directly to sales. PubMatic and xAd are doing so through the use of rich location data to pre-define categories of inventory originating from high foot traffic locations such as grocery stores, shopping centers and auto lots. The ability to geo-target potential consumers at key decision making moments that can influence visitation into physical store locations is widely regarded as one of the most direct ways to spur consumer engagement. Underscoring this point, a recent report from eMarketer forecasts that local-mobile advertising spend will rise to $10.81 billion by 2017, surpassing spending on national campaigns for the first time. The new mobile, location-enabled Private Marketplaces launched this month, serving tens of billions of monthly impressions in a variety of categories, including 2.4 billion monthly impressions in the Automotive category, 2.3 billion in Shopping, and 1.2 billion per month in the Grocery category. This inventory will meet PubMatic's high standard for providing premium mobile inventory, the majority of which is application-based, location-verified and aware, transparent, rich media-enabled, and will pass IDs whenever possible. The new Private Marketplaces will enable the targeting of a range of mobile specific parameters, including IDFA, MRAID, and lat/long.

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