October 21, 2016 5:04 AM ET

Internet Software and Services

Company Overview of xAd, Inc.

Company Overview

xAd, Inc. provides a location-based marketing and advertising platform for publishers and developers. The company offers in-store targeting, proximity targeting, audience targeting, audience search, and measurement solutions; provides a self-serve marketing platform for real-time location-based campaign planning, buying, and reporting; allows users to find the right audiences based on the places they visit; provides actionable insights; and delivers access to large scale location-verified mobile audiences. It also allows users to amplify their media buys with location; enables users to create their own new campaign or make adjustments to a current campaign in real-time; provides a marketing ...

One World Trade

60th Floor

New York, NY 10007

United States

Founded in 2001



Key Executives for xAd, Inc.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Chief Operating Officer
President of Products and Technology
Senior Vice President of Channel Partnerships
Compensation as of Fiscal Year 2016.

xAd, Inc. Key Developments

comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation

xAd announced that it has partnered with comScore to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore's proprietary campaign validation and lift methodology alongside xAd's Blueprints technology, will enable advertisers to measure the reach and frequency of their mobile campaigns and understand how campaign delivery influenced store visitation based on actual foot traffic into stores. The location-based search and advertising market in the U.S. is expected to grow at a CAGR of nearly 40% from 2016-2020. But in order to realize the true value of location intelligence, marketers must be able to measure its impact on sales. Measuring the correlation between mobile advertising and offline sales continues to be a frustrating challenge for marketers. This is concerning, as the vast majority of retail commerce (90%) happens in physical stores. comScore Location Lift in xAd will address this industry need, allowing brands to measure the efficacy of location-based campaigns by understanding which consumers visited their stores as a result of specific ads. The solution will initially be available globally for mobile campaigns through xAd, and will be available at massive scale for desktop and television through comScore in the future, providing the invaluable cross-screen measurement and viewability that marketers need.

xAd, Inc. Appoints Shashi Seth as its Chief Product Officer

xAd, Inc. announced that it has appointed Shashi Seth as its chief product officer. Seth brings over 20 years of experience as a true pioneer in product strategy and development to his new role at xAd, previously holding senior roles at both Google and Yahoo!. Overall, the company doubled its workforce since 2015, adding a number of key hires in addition to Seth, including Panos Zampetakis as regional sales VP and Ori Carmel, VP of sales marketing.

Xad, Inc. Announces Board Changes

xAd announced John Costello President, Global Marketing and Innovation at Dunkin' Brands, and William Bill Zerella, CFO of Fitbit, have been appointed to its Board of Directors. Mr. Costello joined Dunkin' Brands in 2009 and has had global responsibility for advertising, marketing, digital, mobile and social, product development and retail channel development for both Dunkin' Donuts and Baskin-Robbins. William Zerella has served as CFO of Fitbit since June 2014. Prior to joining Fitbit, Zerella served as chief financial officer of Vocera Communications, Inc.

Similar Private Companies By Industry

Company Name Region
"Atlantic Tele-Satellite, Inc. United States
.Club Domains LLC United States
.Comdaq Corporation United States
@Court United States
0 Food Waste LLC United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
The Advertising Council, Inc. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact xAd, Inc., please visit www.xad.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.