March 25, 2017 9:04 AM ET

Media

Company Overview of Valassis Communications Inc.

Company Overview

Valassis Communications Inc., together with its subsidiaries, provides media solutions to advertisers and agencies worldwide. It offers direct mail services that include direct mail inserts and direct mail wraps; variable data postcards and Ad design templates; and mailing lists, which include all-inclusive database, new construction, new movers, residential and business database, and specialty lists. The company also provides in-store advertising that include coupon dispensers, floor graphics, shelf talkers, and other products; newspaper advertising, which include coupon books, newspapers inserts, and newspaper ads; and digital advertising, including digital coupons, display advertising, em...

19975 Victor Parkway

Livonia, MI 48152

United States

Founded in 1970

6,400 Employees

Phone:

734-591-3000

Fax:

734-591-4503

Key Executives for Valassis Communications Inc.

Chief Executive Officer
Age: 59
Chief Financial Officer
Chief Operating Officer
Age: 54
President of Valassis Digital
Chief Digital & Technology Officer and Executive Vice President
Age: 56
Compensation as of Fiscal Year 2016.

Valassis Communications Inc. Key Developments

Valassis Names Mark Ellis as Chief Revenue Office

Valassis has appointed Mark Ellis as chief revenue officer. In this role, Ellis will maximize revenue across the company’s print and digital media portfolio while identifying new opportunities for growth as well as driving customer value. As CRO, Ellis is focused on delivering accelerated growth through product innovation, category expansion and improved sales effectiveness. Most recently, he was president and chief operating officer, Sales and Marketing, at Time Inc.

Valassis and Lityx Expand Media Optimization Capabilities to Cross-Channel Marketers

Valassis and Lityx announced that they are working together to provide marketers a seamless way to deliver automated cross-channel optimization. The joint analytical power of Valassis and Lityx provides advertisers with campaign optimization support for their marketing programs across a broad portfolio of print and digital solutions. Connecting Valassis’ offline and online data with Lityx’ predictive analytics platform gives advertisers the ability to effectively improve future performance and product integration while enhancing consumer engagement. Together, Valassis and Lityx enhance marketer confidence through a full-suite of planning, delivery and measurement tools to support campaign optimization by combining Lityx’s proprietary cloud-hosted platform with Valassis’ intelligent media solutions.

Greg Green Joins Valassis as Chief Data and Analytics Officer

Valassis appointed Greg Green as the company’s first Chief Data and Analytics Officer. In this role, he will drive the company’s data strategy, vision and execution, serving clients’ interests about data, insights and analytics. Fluent in applying data science to business applications and driving revenue, Green possesses nearly 25 years of industry experience. He brings to the role a unique combination of expertise across disciplines including data management, consumer analytics, marketing technology, sales operations and product development. Green is the founder and CEO of FourThirds, LLC. He is also an adjunct faculty member in Northwestern University’s Integrated Marketing Communications program.

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