October 20, 2017 7:11 AM ET

Electronic Equipment, Instruments and Components

Company Overview of Lowrance Electronics, Inc.

Company Overview

Lowrance Electronics, Inc. designs, manufactures, and markets marine electronics. It offers chartplotters, fishfinders, weather/entertainment systems, broadband radar systems, sonar modules systems, mapping solutions, gauges, auto steering systems, and wireless/application systems, as well as insight genesis, VHF/AIS, and engine/NMEA 2000. The company also provides warranty and support services, and software updates. It offers its products for fishing, paddle sports, ice fishing, outdoor, and off-road activities in the United States, Canada, and internationally. The company offers its products through distributors and dealers. Lowrance Electronics, Inc. was founded in 1957 and is headquarter...

12000 East Skelly Drive

Tulsa, OK 74128

United States

Founded in 1957

1,246 Employees





Key Executives for Lowrance Electronics, Inc.

Founder, Chief Executive Officer, President and Director
Age: 79
Chief Financial Officer and Vice President of Finance
Vice President of Marketing
Age: 74
Vice President of Customer Operations
Age: 57
Compensation as of Fiscal Year 2017.

Lowrance Electronics, Inc. Key Developments

Lowrance Launches NAIS 500 CLASS-B AIS

Lowrance announced a fully integrated, Class-B Automatic Identification System (AIS) transponder ­ the Lowrance NAIS 500. Essential for navigating busy waterways and congested ports, the NAIS 500 - which includes a dedicated GPS-500 receiver - is compact in size, lightweight and fully waterproof. It offers low power draw and features multiple connections for networking with any HDS Carbon and HDS Gen3 series multifunction display. Meeting the strict regulations set for Class-B AIS transponders, the NAIS 500 ensures that a vessel is seen on a display ­ reducing the risk of collisions. The transponder sends a signal to other vessels in the area allowing boaters to plan any necessary avoidance maneuvers well in advance. Compatible with NMEA 2000, NMEA 0183, NMEA 0183 multiplexing and USB, the NAIS 500 is simple to install in any configuration. Capable of withstanding the harshest conditions, the transponder meets IPX7 standards. Weighing less than 9 ounces (250 grams) and featuring a low average power consumption of 180 mA at 12 VDC, the NAIS 500 is ideal for any size powerboat.

Lowrance Announces Release of Elite Ti Series of Fishfinder/Chartplotters

Lowrance announced the release of a new, premium Elite Ti standalone series of fishfinder/chartplotters. The Lowrance Elite-5 and Elite-7 Ti touchscreen fishfinder/chartplotters offer anglers high-performance at an incredible value. With an easy-to-use touchscreen interface, Bluetooth and wireless connectivity, proven Lowrance navigation technology and high-performance sonar including CHIRP sonar, StructureScan HD and DownScan ImagingTM the Elite Ti Series is a robust, feature-rich, yet compact solution all at an affordable price. The Lowrance Elite Ti is designed for anglers who want a complete view of the area beneath their boat. CHIRP Sonar offers improved fish-target separation and screen clarity, while the StructureScan HD sonar imaging system with exclusive Lowrance DownScan Imaging delivers photo-like images of fish-holding structure on both sides and directly beneath the boat. Available in 5- or 7-inch models, both Elite Ti fishfinder/chartplotter models feature a highly accurate, built-in GPS antenna that displays position on a detailed U.S. basemap, with more than 3,000 lakes and rivers and detailed coastal contours to 1,000 feet. Optional Americas chart upgrades include Lake InsightTM or Nautic InsightTM PRO and HD, Navionics HotMaps Premium and Fishing Hotspots PRO. Global chart upgrade options include Navionics+ and Jeppesen C-MAP MAX-N. With integrated wireless connectivity, Elite Ti models operate directly through the GoFree shop for downloads of mapping and software updates. Elite Ti also works seamlessly with the Insight Genesis map-creation service, which allows users to make custom, high-resolution contour maps from recorded sonar logs, with bottom-hardness and vegetation overlays, as well as Insight Genesis Social Map community chart sharing. Bluetooth® and wireless connectivity also provide single- or dual-control of Power-Pole® installations, as well as access to the GoFree Controller App, which allows anglers to view and control the fishfinder/chartplotter display from an iPad® or Android® tablet. A user-friendly, LED-backlit, touchscreen displays provides fast, fingertip access to all navigation and fishfinding functions. For example, with the Lowrance fish- and structure-marking TrackBack feature, anglers can review recorded history such as structure, transitions or fish targets, mark a waypoint on the sonar display, and then easily navigate to that location using the chartplotter view.

Lowrance® Launches New Sonichub®2 Marine Audio Entertainment System

Lowrance announced the release of the Lowrance SonicHub®2 marine audio server and entertainment system. SonicHub2 gives users complete control of songs, radio stations as well as video from Lowrance HDS Gen3 multifunction displays and is also the first marine audio system built on the newly implemented NMEA 2000® Audio Entertainment protocol. A newly released, drop-in replacement for the original SonicHub entertainment system, the enhanced, black-box solution provides independent dual-zone control and features built-in Bluetooth audio streaming, dual stereo AUX-IN connections, integrated support for Pandora® internet radio via smartphone or tablet without the need for additional hardware (U.S. only), and compatibility with the WM-3 SiriusXM® satellite radio/marine weather module (U.S. only, subscription required). SonicHub2 is compatible with both iOS and Android platforms, comes equipped with a video output for USB video playback, has dual USB ports for connecting/charging multiple devices, and includes a built-in AM/FM antenna. Navico research and development was instrumental in developing the NMEA 2000® Entertainment protocol for marine accessory manufacturers. The protocol will be used to connect, control and monitor any audio-visual source with any controlling device such as a multifunction display, personal computer, smartphone or tablet. In addition to playing songs, radio stations and video, the protocol allows for standardization of other entertainment functions such as: file status queries, independent sound zone control, system configuration status, pre-defined and user-defined equalizer pre-sets, access to playable files library, USB access and organization, Sirius® XM radio sourcing, personal playlist recall and editing, audio-video library search, saving of favorites, and Bluetooth device connection and source status. The Lowrance SonicHub2 blackbox is priced at $329 and includes two Lowrance-branded 200-Watt, two-way, 6.5-inch marine-grade speakers. SonicHub2 is available from authorized distributors throughout the U.S. and Canada.

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