September 25, 2017 3:15 AM ET

Internet Software and Services

Company Overview of CommerceSignals, Inc.

Company Overview

CommerceSignals, Inc. operates a real time exchange for transactional data. It allows businesses to optimize and monetize their data assets through a real time exchange platform that provides a marketplace for buyers and sellers based upon relevance and use. The company was founded in 2014 and is headquartered in the United States.

10130 Perimeter Parkway

Suite 440

Charlotte, NC 28216

United States

Founded in 2014

Phone:

650-319-7400

Key Executives for CommerceSignals, Inc.

CommerceSignals, Inc. does not have any Key Executives recorded.

CommerceSignals, Inc. Key Developments

Commerce Signals Announces Partnership with Liveramp

Commerce Signals announced a partnership with LiveRamp. Through this partnership, Commerce Signals and LiveRamp enable advertisers to measure the online and in-store sales impact of their advertising consistently across digital publishers and devices at the individual level. Commerce Signals’ secure platform allows advertisers and agencies to access aggregate transaction insights from approximately 70% of U.S. card-based purchases in near-real-time. With these insights, it’s possible to measure how different tactics are performing, and optimize those tactics based on actual sales response. Using IdentityLink, LiveRamp’s identity resolution service, advertisers can resolve online impression and offline sales data at the people-based level, and obtain a holistic view of advertising matched to sales. In partnership with Commerce Signals, LiveRamp is giving away 1 billion impressions across LiveRamp IdentityLink-enabled partners to measure campaign performance with Commerce Signals. The campaign runs through June 2017, and impressions are available on a first-come, first-served basis.

AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights

AdTheorent, Inc. announced its engagement with Commerce Signals to enable optimization and measurement of digital media campaigns based on actual online and in-store purchases. Through its engagement with Commerce Signals, AdTheorent has access to insights about incremental sales, sales lift, and total sales (on and offline), as well as change in purchasers, frequency, average purchase, and dollars spent per purchaser as a result of digital campaign exposure. The entire process is reported within 72 hours of submitting a measurement report request, allowing for in-flight optimization. These insights fuel AdTheorent’s predictive models, resulting in campaigns optimized by a myriad of data points including online and in-store purchases, demographic, psychographic, geographic and creative type variables.

Commerce Signals Launches databridge for Advertisers

Commerce Signals announced databridge™, the first secure platform for the exchange of purchase insights. The new solution allows advertisers, agencies and publishers to obtain insights in near real time to optimize digital media tactics and measure the incremental sales driven by their advertising. For advertisers to understand whether their campaigns are working, they must be able to measure the in-store sales associated with a campaign. With databridge, it's possible to understand which tactics are driving the most sales for the lowest cost, and the actual incremental sales driven by a campaign, within 72 hours of a purchase being made. In the CPG and auto industries, purchase-based targeting and measurement has become commonplace. Now, Commerce Signals is bringing this capability to advertisers across industries, including specialty retail, hospitality, travel and restaurant.

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