July 25, 2017 8:10 AM ET

Internet and Direct Marketing Retail

Company Overview of Backcountry.com, LLC

Company Overview

Backcountry.com, LLC retails outdoor gear and clothing solutions for men and women online. It sells clothing and outdoor recreation gear for hiking, camping, road/mountain biking, rock climbing, ice climbing, backpacking, mountaineering, skiing, avalanche safety, snowboarding, fly fishing, kayaking, rafting, road and trail running, and more. It offers jackets, pants, tops, bottoms, baselayers, swimwear, boots, shoes, sandals, slippers, socks, head and neck wear, eyewear, helmets, gloves and mittens, electronics, watches, backpacks and bags, belts and wallets, and dresses and skirts. It also offers clothing, footwear, and accessories for boys and girls, including toddlers and infants; and str...

1678 West Redstone Center Drive

Park City, UT 84098

United States

Founded in 1996





Key Executives for Backcountry.com, LLC

Chief Executive Officer
Age: 36
Co-Founder and Executive Chairman of the Board
Age: 49
Chief Financial Officer
Age: 67
Executive Vice President of Operations
Senior Vice President of Merchandising
Compensation as of Fiscal Year 2017.

Backcountry.com, LLC Key Developments

Backcountry.com, LLC Names Jonathan Nielsen as Chief Executive Officer

Backcountry.com, LLC announced that its Board of Directors has named Jonathan Nielsen as Chief Executive Officer, effective March 11, 2016. Mr. Nielsen has been serving as Interim CEO since December 2015, when Jill Layfield stepped down from her role as CEO. Mr. Nielsen, joined Backcountry in 2010 to lead the corporate development and strategy teams. Since that time, he has led the acquisition and integration of Competitive Cyclist, and subsequently served as EVP of Product Management and Design in 2012, managing product strategy and user experience design across the entire Backcountry portfolio. In 2014, his role expanded to include management of Backcountry’s adjacent category businesses, Competitive Cyclist and MotoSport, as well as European expansion via Bergfruende. Prior to joining Backcountry, Mr. Nielsen was a member of eBay’s corporate development team, where he focused on M&A transactions and corporate strategy, which included U.S. domestic and international acquisitions of adjacent marketplace, payments, mobile, and other local platform partners.

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Recent Private Companies Transactions

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