October 16, 2017 9:19 PM ET

Internet Software and Services

Company Overview of Avvo, Inc.

Company Overview

Avvo, Inc. operates an online legal marketplace that connects consumers and lawyers. It operates a Q&A forum that enables consumers to get free legal advice from participating lawyers, as well as provides previously asked questions and attorney provided answers; and a directory that provides profiles, client reviews, peer endorsements, and ratings for lawyers in the United States. The company also helps lawyers to grow their business through Avvo Ignite, a cloud-based marketing platform for attorneys, as well as through other marketing tools and services. Its platform enables to get advice in the areas of arrest for criminal charges, child custody, crimes against society, criminal charges, c...

705 Fifth Avenue South

Suite 600

Seattle, WA 98104

United States

Founded in 2006





Key Executives for Avvo, Inc.

Co-Founder, Chairman, Chief Executive Officer and President
Age: 50
Co-Founder and Chief Data Officer
Chief Financial Officer
Chief Product Officer
Chief Revenue Officer
Compensation as of Fiscal Year 2017.

Avvo, Inc. Key Developments

Avvo, Inc. Announces Executive Changes

Avvo, Inc. announced it has hired Jennifer Kline Shernoff as VP of Marketing and Jeremy Reitman as VP of Organic Marketing. Shernoff and Reitman will report to Jason Moss, Chief Marketing Officer. The company has also promoted Sayle Hutchison to VP of Analytics and Planning and Bhavani Murugiah to VP of People and Culture. Hutchison and Murugiah both report to Monica Williams, Chief Financial Officer. Shernoff will oversee all consumer and brand marketing efforts. Most recently, Jennifer Kline Shernoff led the customer experience practice for Liberty Mutual Insurance's commercial business and was responsible for setting the strategic direction across multiple consumer touch points. Reitman will lead all search engine optimization and organic marketing efforts at Avvo. Sayle Hutchison has been promoted from Director of Financial Planning and Analysis to VP of Analytics and Planning. Prior to Avvo, she was the Director of Finance for Microsoft's Cloud and Enterprise division, where she created an operational structure to support high growth. Bhavani Murugiah has been promoted from Director, HR Business Partner to VP of People and Culture. She came to Avvo from Comcast Cable, where she was the Director of Human Resources and led talent management, employee engagement and retention, and leadership and development across the organization.

Avvo Names Jason Moss as Chief Marketing Officer

Avvo Inc. announced it has hired Expedia executive Jason Moss as Chief Marketing Officer. He will report to Mark Britton, founder and CEO. Moss has more than 15 years of marketing and management experience, currently at CarRentals.com.

Plaintiff Drops Case in Avvo, Inc. Publicity Rights Suit

Avvo has settled a putative class action suit with the plaintiff agreeing to dismiss the case with prejudice and pay Avvo's legal fees. In Darsky v. Avvo, plaintiff Aaron H. Darsky, a litigator with the Law Offices of Eric L. Lifschitz, claimed that by using attorneys' names and likenesses on its website, Avvo was in violation of California rights of publicity and unfair competition laws. Avvo brought a motion to strike the complaint under California's anti-SLAPP law, which provides for the mandatory payment of the defendant's attorney fees when frivolous lawsuits designed to suppress free speech rights are filed. The court's decision on that motion was still pending at the time of the settlement.

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