January 18, 2017 4:28 PM ET

Food Products

Company Overview of Celestial Seasonings, Inc.

Company Overview

Celestial Seasonings, Inc. produces and supplies specialty teas. It provides green teas, herbal teas, wellness teas, rooibos teas, chai teas, black teas, holiday teas, sleepy time teas, cool brew iced teas, and gifts and tea accessories, as well as ready-to-drink beverages, such as organic Kombucha and natural shots. The company serves foodservice and OCS environments ranging from casual dining, convenience store, and hospitality settings to education, business, and industry sectors. It markets and sells its products through a network of distributors in the United States and internationally; and online. The company was founded in 1969 and is based in Boulder, Colorado. As of May 30, 2000, Ce...

4600 Sleepytime Drive

Boulder, CO 80301

United States

Founded in 1969

283 Employees





Key Executives for Celestial Seasonings, Inc.

Senior Director of Finance
Age: 61
Vice President - Human Resources
Age: 62
Vice President - Research & Development
Age: 50
General Manager - Celestial Seasonings Brand
Age: 62
Senior Director of Marketing
Compensation as of Fiscal Year 2016.

Celestial Seasonings, Inc. Key Developments

Celestial Launches Five New Flavors of Herbal and Green Tea Portfolio

Celestial Seasonings, Inc. has launched five new varieties of herbal and green tea portfolios, namely, Sleepytime Mint Herbal tea; Sangria Zinger Herbal tea; Fireside Vanilla Spice Herbal tea; Matcha Green tea; and Ginger Green tea. Sangria Zinger Herbal Tea is a vibrant blend that captures the true taste of sangria with tart and tangy hibiscus and natural pineapple, blood orange and lemon flavors. Fireside Vanilla Spice Herbal Tea has the perfect balance of sweet and spicy featuring cinnamon, licorice, plus ginger, cardamom and natural vanilla flavor. Matcha Green Tea is an invigorating combination of Japanese matcha powder with fine sencha-style green tea leaves. Ginger Green Tea is a nutty, balanced blend featuring both dried sencha-style green tea and pan-fired green tea, plus spicy, earthy ginger root. Also due to consumer demand, the brand is re-releasing its popular Almond Sunset Herbal Tea. Available exclusively online, this treasured Celestial Seasonings tea is a toasty blend of roasted carob and barley enhanced with rich and mellow almond flavor, orange peel and a hint of sweet cinnamon. This beloved tea and the five new varieties are now shipping.

Celestial Seasonings Introduces New Celestial Organics Teas

Celestial Seasonings has introduced its new Celestial Organics premium tea offerings. Celestial Organics features nine new certified organic blends in two distinct lines: Herbal Teas and Teas for Wellness. Celestial Organics features two product lines: Celestial Organics Herbal Teas. These simple, delicious pairings of certified organic ingredients combine trend-forward botanicals like turmeric and cardamom with classic herbal tea favorites like chamomile and lemongrass. Celestial Organics Herbal Teas are available now in five varieties: Chamomile & Lavender, Cinnamon & Cardamom, Ginger & Turmeric, Lemon & Elderflower and Mint & Lemon Verbena; Celestial Organics Teas for Wellness. These certified organic blends provide specific benefits for your body and support everyday wellness using only easily recognized ingredients. Whenever possible, these teas use pharmacopoeial grade botanicals to assure quality standards. Celestial Organics Teas for Wellness are available now in four varieties that address many of the top wellness needs of consumers: Detox Herbal Supplement, Digestion Herbal Tea, Immunity Herbal Supplement and Relaxation Herbal Supplement; and Like all Celestial Seasonings products, each Celestial Organics tea is sourced, blended, packaged and shipped in accordance with the brand's "Blended With Care From Seed to Sip' philosophy. From farmers' fields to consumers' tea cups, "Blended With Care" ensures that the brand's teas deliver the quality and taste that consumers expect and are produced in a way that protects the Earth's natural resources.

Celestial Seasonings Launches New Lines of Innovative Coffeehouse-Style Tea Beverages

Celestial Seasonings announced the recent launch of several new lines of coffeehouse-style beverages featuring the goodness of tea plus on-trend flavors like Dirty Chai and Matcha Green. The brand's new Celestial™ Lattes are available in both ready-to-drink bottles and concentrated formats, while new Celestial™ Teahouse Chai Teas are offered in traditional tea bags. These barista-style beverages are offered in ready-to-drink 9.5 oz. bottles and as concentrates that allow consumers to customize their lattes with their choice of milk or any non-dairy alternative. Celestial Lattes are available in four on-trend flavors: Dirty Chai, The Godfather, Mountain Chai, and Matcha Green. Celestial Teahouse Chai Teas combine the bold, coffeehouse-style flavors that tea consumers increasingly demand with the convenience and portability of bagged teas. Based upon a traditional masala chai recipe, Teahouse Chai Teas are available in both on-trend flavors and classic chai varieties: Dirty Chai, Coconut Thai Chai, Mountain Chai, and Decaf Mountain Chai.

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