March 27, 2017 1:08 AM ET

Internet Software and Services

Company Overview of PadSquad LLC

Company Overview

PadSquad LLC operates a tablet engagement platform. Its platform offers Web publishers a solution to reformat and restyle their content to navigate tablet and mobile optimized experiences. The company’s platform also develops tablet and mobile ads; allows users to publish the content; and create custom solutions that are tailored for tablets and smartphone audiences. Its technology solution connects brands with audiences across tablets and mobiles in entertainment, men’s and women’s lifestyle, news and politics, sports, and technology and gaming categories. The company was founded in 2012 and is based in New York, New York.

900 Broadway

Suite 704

New York, NY 10003

United States

Founded in 2012



Key Executives for PadSquad LLC

PadSquad LLC does not have any Key Executives recorded.

PadSquad LLC Key Developments

PadSquad Announces Launch of 3D Touch, Haptic & Motion

PadSquad announced the launch of 3D Touch, Haptic & Motion mobile advertising across its exclusive, premium publisher marketplace. Through the use of these tactile effects, brands are able to create a more meaningful connection with consumers with mobile-first ad experiences that bridge the human and virtual world in ways never possible before. 3D Touch technology, which adds pressure sensitivity to screen interaction, allows brands and mobile users to get more out of a single engagement with experiences like “peek and pop” reveal, action triggered visualization and product zooming. Use of Haptic effects that include a series of unique vibrations delivers advertisers with an impactful new way to demand users’ attention and deliver a sense of reality, such as the motion of driving a car. Motion powered mobile advertising puts the user in control with the ability to navigate a brand experience with a simple tilt, turn, shake, or rotate gesture. Major brand advertisers such as Intel and Walt Disney World have been some of the first to quickly adopt these innovative tactile features into their recent First Quarter mobile advertising campaigns with PadSquad.

PadSquad Appoints Manny Balbin as Vice President, Revenue & Supply Operations

PadSquad announced the hiring of Manny Balbin to the newly created role of Vice President, Revenue & Supply Operations. Mr. Balbin was previously Vice President, Operations at Yieldbot, where he led the go-to-market execution and adoption of the open source header-bidding framework by the name of PubFood.js, launched in November 2015. In his new role, Mr. Balbin will focus his expertise in publisher monetization and advertising technology on further expanding PadSquad’s proprietary mobile advertising marketplace, driving innovation in ad products, yield, and leading the continued growth of its automated publisher software infrastructure. Essentially, the goal is to fully integrate PadSquad’s mobile CMS for publishers with its custom, dynamic advertising technology in one full technology stack.

PadSquad Launches Simpli

PadSquad announced the launch of Simpli, a new user Interface that offers publishers full transparency into their site’s performance, audience analytics and meaningful business data for better decision making. PadSquad is bring together in one intuitive dashboard all of the valuable insights publishers need to manage, optimize and monetize their mobile experiences. Simpli has the ability to easily discover, combine, visualize and present data in various ways for publishers to measure their sites’ performance and audience engagement by device, device brand and creative siz all in the matter of seconds. One of the most important new features in Simpli is the introduction of a new mobile metric Screen Views. Publishers now have a more accurate way of tracking how users are interacting and navigating content across their site. This automatic screen measurement also includes screen views per session, ad impressions per screen view, and RPS (revenue per screen view).

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