June 24, 2017 5:59 AM ET

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Company Overview of Rakuten Marketing LLC

Company Overview

Rakuten Marketing LLC operates as an online marketing solutions company. It offers affiliate marketing, including advertiser and publisher services; display services, such as display advertising, display solutions, and display strategies; paid search services, including campaign strategy and forecasting, bid management, competitive intelligence reporting, comprehensive keyword research, landing page and ad copy testing, and ROI and budget monitoring; and attribution services. The company was formerly known as LinkShare Corporation. The company was founded in 1996 and is based in New York, New York with additional offices in Australia, Brazil, Japan, Singapore, the United Kingdom, France, Ger...

215 Park Avenue South

9th Floor

New York, NY 10003

United States

Founded in 1996

Phone:

646-943-8200

Fax:

646-943-8204

Key Executives for Rakuten Marketing LLC

Chief Executive Officer
Chief Financial Officer
Chief Operating Officer
Managing Director of Europe & Australia
Chief Technology Officer
Compensation as of Fiscal Year 2016.

Rakuten Marketing LLC Key Developments

Rakuten Marketing Enhances Affiliate Technology Suite

akuten Marketing announced it has enhanced its affiliate technology suite with the addition of multiple product feeds a new feature of its merchandiser feed platform. Multiple product feeds give publishers and advertisers the flexibility to customize product groups for target audiences, while easily applying correct product information, pricing, currency and languages. This new feature will empower marketers to more effectively scale their global affiliate strategies and streamline personalized content creation to increase product conversion. The multiple product feeds feature delivers a new level of audience segmentation to affiliate marketing that enables strategic content customization based on what marketers know about their audiences. The added flexibility it provides lets advertisers easily manage and distribute the segmented data feeds through the Rakuten Marketing Affiliate Network. For example, an advertiser can organize product feeds based on language and currency to more efficiently scale the launch process for global campaigns. By leveraging multiple product feeds in strategic collaboration with publisher partners, advertisers can also increase sales of specific product categories by identifying and targeting those audiences that will be most likely to buy. Publishers also benefit from using their advertiser partners' multiple product feeds to improve content personalization. This latest enhancement allows users to continue to upload files utilizing the same process as existing merchandiser feed files, while expanding an advertiser's ability to upload feeds in different languages and currencies, helping both advertisers and publishers increase their global presence. Separate "promotional" and "marketplace" products from main feeds. Create feeds for a subset of products associated with a promotion, season, sale or holiday-themed offer. Create customized groupings, such as those containing high margin products or inventory intended for liquidation.

Rakuten Marketing Announces Revenue Results for the Year 2016

Rakuten Marketing announced revenue results for the year 2016. Through its digital solutions, the company reports double-digit year-to-date revenue growth of 17% over 2015. This year's results indicate that U.S. consumer spending is up year-over-year across marketing strategies.

Rakuten Marketing Announces the Launch of its Latest Affiliate Technologies, Curate and Automate

Rakuten Marketing announced the launch of its latest affiliate technologies, Curate and Automate. Building on Rakuten's digital marketing solutions, Curate and Automate are proprietary products designed to help marketers optimize product conversion to increase revenue and profits through their affiliate marketing programs. Each technology offers a unique feature set, that when combined, allows publishers, bloggers and social influencers to efficiently locate and track affiliate content critical to revenue generation. This includes searchable product links, custom showcase builders and automated URL tracking insertion. With the continued proliferation of cross device, online platforms for content creation and audience development, there is increased demand by marketers for effective, easy-to-use technologies that provide scale, conversion and revenue performance. Curate is a product-discovery platform where Rakuten Marketing publishers can intuitively search for products across Rakuten's global network of approved brand partners. Curate delivers convenience and an enhanced ability to discover products that best align with the revenue-generating goals of the partnership. Curate also simplifies the creation and publishing of a showcased products. Notably, Curate utilizes Pinterest's API, to allow publishers to save products directly to the product-sharing network. Automate converts standard URLs into trackable affiliate links within a publisher's post. Working seamlessly with third-party tools, Automate saves time with a simple JavaScript code that automatically applies tracking to any link from the site of an approved brand partner. Publishers can create trackable affiliate content without logging into a dashboard.

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