Company Overview of Aberdeen Group
Aberdeen Group operates as a technology and services company. It provides integrated data sciences and content solutions. The company offers primary research and analysis services. It provides data services, including CI Technology Database data enrichment; buying alerts; technology data sets; market segmentation and visualization; and predictive scoring and visualization. Aberdeen Group was founded in 1988 and is based in Boston, Massachusetts.
451 D Street
Boston, MA 02210
Founded in 1988
Key Executives for Aberdeen Group
Chief Operations Officer, Vice President of Sales and Vice President of Business Development
Vice President, Research Director of Enterprise Integration and Director
Senior Vice President of Enterprise Research & Supply Chain Practice Leader
Compensation as of Fiscal Year 2016.
Aberdeen Group Key Developments
Aberdeen Group Announces Major Enhancements to the Ci Technology Data Set
Oct 20 16
Aberdeen Group announced major new updates to their Ci Technology Data Set. The data, along with Aberdeen's leading content for tech marketing, is also the primary intelligence behind the company's Lead Essentials platform. These new updates are part of an evolutionary process to enhance the data set with even more precise intelligence, as well as make the data set more accessible. They include: The addition of over 100 new account and technology scores that will improve insight into individual accounts, and also fuel more precision behind technology models (including the ability to identify accounts in market planning to make specific technology purchases, predict budget, and confirm current technology ownership); additional segmentation of the data set to include the classification of leads across the purchase funnel, from marketing-qualified to sales-accepted; the development of API access to the core data set for easier integration into client and partner source systems and the creation of new commercial models; and expansion of modeled intelligence globally and vertically. The updates are a step in Aberdeen's move towards providing customers the information and tools they need to fuel their lead generation efforts with more precise account data and related engaging content. It also creates a stronger data and content foundation for the Lead Essentials platform. Current customers will begin to experience these enhancements through their normal update processes. For new customers seeking this updated and unique data including tech budgets, install information, purchase likelihood and/or contact intelligence, the data set is now available immediately.
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