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October 10, 2015 6:00 AM ET

Food Products

Company Overview of Celebration Foods, Incorporated

Company Overview

Celebration Foods, Inc. manufactures, markets, and distributes frozen desserts in the United States. It offers ice cream cakes, desserts, and rolls. The company also provides co-branded solutions for its retail partners, as well as offers low temperature distribution solutions for other manufacturers. In addition, it operates a chain of franchised and food service locations. The company markets its products through a network of direct store delivery, third party distributors, and warehouse programs, as well as sells its products through supermarkets, super centers, and club stores. It was formerly known as Carvel Corporation. The company was founded in 1934 and is based in New Britain, Conne...

One Celebration Way

New Britain, CT 06053

United States

Founded in 1934





Key Executives for Celebration Foods, Incorporated

Age: 57
Chief Administrative Officer of FOCUS Brands
Public Relations Director
Compensation as of Fiscal Year 2015.

Celebration Foods, Incorporated Key Developments

Carvel Ice Cream Opens New Location in Boston, Massachusetts

Carvel Ice Cream has announced the opening of a new location in Boston, Massachusetts. The new location is owned by local Auntie Anne's franchise owner Bob Haas. Haas decided to add the Carvel express shoppe to his existing Auntie Anne's to offer commuters portable treats that complement the brand's fresh, hand-rolled snacks.

Carvel Opens Inside Auntie Anne's in South Station in Boston

Carvel has arrived at Boston's South Station-just in time for summer. This convenient location is ideal for families, commuters and others who pass through the historic train station. The new location is owned by local Auntie Anne's franchise owner Bob Haas.

Carvel Plans to Expand in Connecticut with New Franchise Locations

Carvel plans to expand in Connecticut with new franchise locations as part of a strategy to add 20 full-service and express shoppes throughout the country in 2014. The Carvel brand is currently seeking franchisees to develop new locations, which will be among the first of a new shoppe design the company introduced this year. The new shoppe design features updates that showcase favorite Carvel menu items, including a new toppings bar, large display area for the brand's signature ice cream cakes, and a digital promotional menu board. Guests will notice an inviting, contemporary atmosphere with wood-finished floors, vibrant colors and modern brand imagery, including a revamped logo with a whimsical illustrated ice cream cone. The total initial investment for a full-service Carvel shoppe ranges from $250,000 to $380,000 and varies based on location, square footage and equipment package. Full-service Carvel shoppes range in size from 800 to 1,200 square feet. Express shoppes, which have a limited menu and require only 100 to 300 square feet the typical development cost ranges from $37,000 to $119,000. Restaurant and food industry experience, though preferred, is not required to open a Carvel franchise.

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