March 24, 2017 1:09 AM ET

Internet Software and Services

Company Overview of Yashi, Inc.

Company Overview

Yashi, Inc. develops and offers optimization tools for digital advertising and marketing. The company owns and operates online video demand side platform with location-focused technology. It also provides online video advertising services which includes pre-roll, in-page and in-game video advertising. Additionally, the company offers traditional and custom advertising opportunities such as sponsorships, contests, site skins, and advergames. Yashi, Inc. was formerly known as GamersMedia, Inc. and changed its name to Yashi, Inc. in February 2012. The company was founded in 2007 and is based in Toms River, New Jersey. As of February 2, 2015, Yashi, Inc. operates as a subsidiary of Nexstar Broad...

1433 Hooper Avenue

Suite 131

Toms River, NJ 08753

United States

Founded in 2007





Key Executives for Yashi, Inc.

Head of Strategy and Operations
Compensation as of Fiscal Year 2016.

Yashi, Inc. Key Developments

Yashi to Launch Digital Mirror, First Integrated Linear TV and Digital Programmatic Video Advertising Technology

Nexstar Broadcasting Group, Inc. and Yashi, Inc. announced the launch of Digital Mirror, the first integrated linear television and digital programmatic video advertising technology. Powered by Yashi’s location-focused technology, Digital Mirror extends the reach, superior engagement and proven consumer influence of broadcast television advertising through the simultaneous delivery of highly targeted digital pre-roll video advertising online and via mobile devices. The initial launch of Digital Mirror will be exclusive to Nexstar’s portfolio of 103 television stations with the opportunity to scale the technology for use by other station operators over the near to mid-term. The innovative advertising product is currently available in three Nexstar markets and the Company plans to complete the product roll out across its entire platform by the end of this year. The launch of Digital Mirror reflects Nexstar’s commitment to delivering breakthrough innovation, content and services to local communities and an expanding range of effective marketing solutions to customers and partners. The Digital Mirror advertising product is currently available through any Nexstar owned or affiliated station. At the time a client’s broadcast advertising spot begins to air on live television, Digital Mirror sends a signal to Yashi’s Demand Side Platform (DSP), immediately triggering it to deliver client’s digital pre-roll video advertisements to the desktops and laptops, tablets and other mobile devices of people within the station’s particular designated market area (DMA). In addition, following the simultaneous delivery of the television /digital ad campaign, Digital Mirror will continue distributing the ads on digital platforms for approximately three minutes to reach the largest possible audience and reinforce client's messages. Digital Mirror proactively allows the marketer to know when and where their multi-screen efforts will occur. In addition, the technology also delivers analytics of advertisers’ digital campaign performance, providing metrics with 100% transparency.

Similar Private Companies By Industry

Company Name Region
"Atlantic Tele-Satellite, Inc. United States
.Club Domains LLC United States
.Comdaq Corporation United States
@Court United States
0 Food Waste LLC United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
The Advertising Council, Inc. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Yashi, Inc., please visit Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at