Internet Software and Services
Company Overview of Yashi, Inc.
Yashi, Inc. develops and offers optimization tools for digital advertising and marketing. The company owns and operates online video demand side platform with location-focused technology. It also provides online video advertising services which includes pre-roll, in-page and in-game video advertising. Additionally, the company offers traditional and custom advertising opportunities such as sponsorships, contests, site skins, and advergames. Yashi, Inc. was formerly known as GamersMedia, Inc. and changed its name to Yashi, Inc. in February 2012. The company was founded in 2007 and is based in Toms River, New Jersey. As of February 2, 2015, Yashi, Inc. operates as a subsidiary of Nexstar Broad...
1433 Hooper Avenue
Toms River, NJ 08753
Founded in 2007
Key Executives for Yashi, Inc.
Head of Strategy and Operations
Compensation as of Fiscal Year 2016.
Yashi, Inc. Key Developments
Yashi to Launch Digital Mirror, First Integrated Linear TV and Digital Programmatic Video Advertising Technology
Apr 21 16
Nexstar Broadcasting Group, Inc. and Yashi, Inc. announced the launch of Digital Mirror, the first integrated linear television and digital programmatic video advertising technology. Powered by Yashi’s location-focused technology, Digital Mirror extends the reach, superior engagement and proven consumer influence of broadcast television advertising through the simultaneous delivery of highly targeted digital pre-roll video advertising online and via mobile devices. The initial launch of Digital Mirror will be exclusive to Nexstar’s portfolio of 103 television stations with the opportunity to scale the technology for use by other station operators over the near to mid-term. The innovative advertising product is currently available in three Nexstar markets and the Company plans to complete the product roll out across its entire platform by the end of this year. The launch of Digital Mirror reflects Nexstar’s commitment to delivering breakthrough innovation, content and services to local communities and an expanding range of effective marketing solutions to customers and partners. The Digital Mirror advertising product is currently available through any Nexstar owned or affiliated station. At the time a client’s broadcast advertising spot begins to air on live television, Digital Mirror sends a signal to Yashi’s Demand Side Platform (DSP), immediately triggering it to deliver client’s digital pre-roll video advertisements to the desktops and laptops, tablets and other mobile devices of people within the station’s particular designated market area (DMA). In addition, following the simultaneous delivery of the television /digital ad campaign, Digital Mirror will continue distributing the ads on digital platforms for approximately three minutes to reach the largest possible audience and reinforce client's messages. Digital Mirror proactively allows the marketer to know when and where their multi-screen efforts will occur. In addition, the technology also delivers analytics of advertisers’ digital campaign performance, providing metrics with 100% transparency.
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