March 27, 2017 11:17 PM ET


Company Overview of Varick Media Management LLC

Company Overview

Varick Media Management LLC offers digital advertising consulting services. It provides campaign planning, research, consumer insight, and campaign monitoring and measurement services. The company was founded in 2008 and is based in New York, New York. Varick Media Management LLC operates as a subsidiary of MDC Partners Inc.

160 Varick Street

New York, NY 10013

United States

Founded in 2008





Key Executives for Varick Media Management LLC

Varick Media Management LLC does not have any Key Executives recorded.

Varick Media Management LLC Key Developments

Varick Media Management Announces the Release of the RECO Engine

Varick Media Management announced the release of the RECO Engine, a proprietary decisioning tool that analyzes a campaign's performance alongside pricing and supply trends to make data-driven optimization suggestions in real time. Programmatic media trading optimizations can be time-consuming and manual. The RECO Engine was built to improve this process by finding efficiencies across inventory sources that would be impossible by human trading. With this tool, campaign strategies are improved to deliver the high possible ROI. The RECO Engine resides within Alveo, Varick's campaign management platform, and is fed by log-level and pixel data to provide suggestions for routing spend to the proper strategies, channels and DSPs. Log-level data provides RECO with ad-impression data from multiple DSP partners, while the pixel data provides the frequency and recency of customer site visits. Once provided with enough data, the RECO Engine will inform buying across channels based on campaign goals. The tool sifts through campaign data to find pockets of inventory that are overindexing to meet or exceed client-set KPIs. The addition of the RECO Engine to Alveo provides marketers with the ability to provide a fully customized experienced to each of their potential consumers. The RECO Engine's fast and adaptive algorithms optimize a campaign for each consumer based on a variety of parameters from device the consumer is using down to the type of content they are browsing on the web. Marketers can be assured that their audience is receiving the most relevant user experience possible.

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