Company Overview of 20 Minuten AG
20 Minuten AG publishes a daily commuter newspaper for the German-speaking part of Switzerland. It also provides an online edition through a portal. The company was founded in 1999 and is based in Zurich, Switzerland. As of January 24, 2005, 20 Minuten AG operates as a subsidiary of Express Zeitung AG.
Founded in 1999
Key Executives for 20 Minuten AG
Compensation as of Fiscal Year 2016.
20 Minuten AG Key Developments
20 Minutes Selects Taboola as Exclusive Discovery Partner, Powering Full Page Personalization, Native Advertising, and On-Site Engagement for French Daily Newspaper
May 2 16
Taboola announced an exclusive, two-year partnership with 20 Minutes. The collaboration integrates Taboola’s predictive technology across 20 Minutes’ desktop and mobile properties, boosting engagement and revenue performance for the publisher. Several aspects of Taboola’s discovery platform will ensure that publisher teams are maximizing the impact of both their editorial content and native advertising initiatives: Taboola’s Content Recommendations will present users with a mix of relevant editorial content, as well as sponsored stories from across the web, boosting on-site engagement and generating significant new revenue streams for the publisher. Taboola Native will enable publisher sales teams to promote directly-sold native campaigns at scale using Taboola’s predictive technology on high-impact placements across 20 Minutes’ homepage and various section fronts. Editorial teams will use Taboola Newsroom to optimize engagement with content across 20 Minutes’ widely-trafficked homepage. Provided at no cost, Taboola Newsroom supports multi-variant A/B tests that uncover the optimal “packaging” (e.g. thumbnail, headline) and placement for each content item, generating higher overall click-through-rates. 20 Minutes’ product team will use Taboola’s Full Page Personalization to customize the on-site experience for different referral-based audience segments. For example, people who don’t share will not see social sharing tools, while others will see bigger and more prominent buttons, based on data collected across the Taboola network.
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