July 26, 2017 1:45 AM ET

Internet Software and Services

Company Overview of 4C Insights, Inc.

Company Overview

4C Insights, Inc. provides data science and media technology with solutions for multi-screen convergence. Its product suite includes activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Snapchat as well as TV Synced Ads across display, search, social, and video. The company also provides advertising and content analytics leveraging its Teletrax global TV monitoring network and social affinity database. It serves brands, agencies, and media owners. 4C Insights, Inc. was formerly known as Voxsup Inc. and changed its name to 4C Insights, Inc. in 2014. The company was founded in 2011 and is based in Chicago, Illinois with additional offices in the United Kingdom, the Netherlands...

79 West Monroe

Suite 1115

Chicago, IL 60603

United States

Founded in 2011



Key Executives for 4C Insights, Inc.

Chief Executive Officer
Founder, Chairman, President and Chief Scientist
Chief Revenue Officer
Chief Product Officer
Chief Human Resource Officer
Compensation as of Fiscal Year 2017.

4C Insights, Inc. Key Developments

4C Insights Inc. Launches 4C TV

4C Insights Inc. announced the launch of 4C TV, a suite of advanced SaaS tools for planning, buying and measurement. With linear TV advertising continuing to grow in an era of unprecedented multi-screening, 4C TV empowers marketers to go beyond demographics like age and gender, and metrics like reach and frequency to gain real insights and attract their most valuable audiences. The 4C TV suite includes six products: 4C TV Ads: A self-service programmatic TV buying platform with intelligent, predictive capabilities and robust campaign workflow. 4C TV Analytics: A comprehensive measurement solution built on Teletrax™ to analyze reach, protect content and drive monetization. 4C TV Audiences: Targeting segments that leverage affinity signals by fusing historical TV airings, viewership, and social engagement for brands and their competitors. 4C TV Lift: An analysis framework to understand the impact of TV marketing by measuring key performance indicators at the audience and creative level. 4C TV Planner: An advanced TV tool that enables media planners and buyers to use data-driven strategies for audience buying and linear schedule optimization. 4C TV Sync: A real-time marketing solution for combatting second-screen distraction by pairing digital ads with live TV moments and commercials.

4C Insights, Inc. Launches Self-Serve Solution for Snap Ads

4C Insights, Inc. announced the general availability of its self-serve technology solution for Snap Ads. With 150 million+ daily active users and 10 billion+ daily video views, Snapchat has become a critical channel for brands to reach engaged audiences. Now marketers can easily manage advertising placements on Snapchat through the top-ranked 4C Social Ads product. Through the 4C software-as-a-service (SaaS) platform, marketers can closely manage their Snapchat campaigns. Advanced features available through 4C for Snap Ads include bulk editing, smart groups, and auto-optimization as well as single sign-on workflow for Facebook, Instagram, LinkedIn, Pinterest and Twitter.

4C Insights, Inc. Appoints Kim Norwesh as Chief Human Resource Officer

4C Insights, Inc. announced it has hired Kim Norwesh as Chief Human Resource Officer. Norwesh will lead 4C's global human resources function across the organization, which has expanded to 186 people in 14 locations. Prior to 4C, Norwesh was VP of Human Resources for the $4 billion global hematology division at Baxalta (formerly Baxter and now Shire).

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