June 22, 2017 12:48 PM ET


Company Overview of National Basketball Association, Inc.

Company Overview

National Basketball Association, Inc. owns and operates men's basketball sports league in the United States. National Basketball Association, Inc. was formerly known as Basketball Association of America, Inc. and changed its name to National Basketball Association, Inc. in August 1949. The company was founded in 1946 and is based in New York, New York.

645 Fifth Avenue

Olympic Tower

New York, NY 10022

United States

Founded in 1946





Key Executives for National Basketball Association, Inc.

Executive Vice President of Finance
Chief Operating Officer and Deputy Commissioner
Age: 54
President of League & Basketball Operations
Age: 57
President of Global Marketing Partnerships & International Business Operations
Age: 50
President of Women’s National Basketball Association
Compensation as of Fiscal Year 2016.

National Basketball Association, Inc. Key Developments

Exxon Mobil Corp. Enters Multi-Year Agreement with the National Basketball Association

Exxon Mobil Corp. announced that it has entered a multi-year agreement with the National Basketball Association to be its official marketing partner in the United States and China. The partnership, which aims to market Exxon's Mobil 1 motor oil.

National Basketball Association, Inc. Opens its Manila Office

National Basketball Association is set to further grow with the popular global league and brand opening its Manila office. Designed to expand its efforts in the Philippines, the office, housed at the Bonifacio Global City in Taguig, has a dedicated local staff assisting the league headquarters in New York in its myriad of initiatives in the country.

The National Basketball Association and Royal FrieslandCampina Announce Multi-year Marketing Partnership Extension

The National Basketball Association (NBA) and Royal FrieslandCampina announced a multi-year extension of their marketing partnership. FrieslandCampina will continue to engage the NBA's fanbase in Asia through its Drink.Move.BeStrong campaign, which aims to cultivate an active and healthy lifestyle among children through play, sports and proper nutrition. Through this partnership, FrieslandCampina will amplify the importance of exercise and good nutrition through events, television and digital activities, and localized marketing content, while also providing fans with the opportunity to receive NBA-branded products, in-store promotions and unique NBA experiences. FrieslandCampina will also continue to serve as the Presenting Partner of the Jr. NBA in Indonesia, Malaysia, Philippines, Thailand and Vietnam through its Frisian Flag, Dutch Lady, Alaska and Foremost brands. The Jr. NBA, the league's global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.

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