May 27, 2017 5:07 AM ET

Internet Software and Services

Company Overview of Walkbase Oy

Company Overview

Walkbase Oy develops a cloud-based in-store analytics and marketing platform for retailers. Its platform analyses in-store customer patterns, measures and optimizes the impact of marketing on physical stores, engages customers with personalized marketing messages based on in-store customer behavior, and links the online and offline customer journeys together. The company offers Walkbase Analytics, an enterprise grade solution that helps retailers to understand customer behavior and improve the performance of their retail stores; Walkbase Campaign, a tool that provides comparable levels of marketing metrics for physical stores to those experienced online; and Walkbase Engage, a proximity mark...

Keilaranta 1

Espoo,  02150


Founded in 2010


358 1056 72800

Key Executives for Walkbase Oy

Co-Founder and Chief Executive Officer
Co-Founder and Vice President of Engineering
Co-Founder and Chief Technology Officer
Co-Founder and Head of Infrastructure
President of The Americas
Compensation as of Fiscal Year 2016.

Walkbase Oy Key Developments

Walkbase Opens Office in Dubai

Walkbase announced the opening of its office in Dubai, UAE, resulting from a growing number of existing customer cases and ongoing discussions in the Middle East region. The Walkbase platform helps retailers and venue owners optimize their operations by measuring customer behavior in real time, which allows them to utilize rich behavioral data for improving marketing campaigns and creates tremendous opportunities for enhanced personalized marketing.

Walkbase Appoints Kevin Hunter as its President of the Americas

Walkbase announced its expansion into the U.S. market, by appointing widely-respected and industry pioneer Kevin Hunter as its President of the Americas. Hunter is widely-respected in the industry and, as a pioneer in mobile data services, has successfully captured market value and created growth in the mobile proximity space in multiple industries. He brings all the skills that will be vital to lead Walkbase's expansion into the U.S. marketplace including management, strategy, relationships and a deep understanding of the technology. Prior to joining Walkbase, Hunter served as president of inMarket Media where he was responsible for the corporate growth strategy into new verticals.

Huawei and Walkbase Launch Venue Crowd Analytics Solution

At GITEX 2016, Huawei and Walkbase announced a joint venue crowd analytics and marketing solution, which will allow venue owners across districts, malls, airports and other industries to optimize customer experiences. The platform uses Huawei's eSight Network Management System and Walkbase's Crowd Analytics suite to integrate high quality Wi-Fi and Bluetooth technology that enable venues with better internet connectivity and the ability to measure crowd flows and densities in real time. Value-added location services are also available throughout indoor/outdoor premises. The platform anonymously analyses customer behavior using Wi-Fi to help tenants and venue owners, understand the paths visitors take, what they look at and when they arrive and leave. This data can then be monetized to enhance the visitor experience, offer personalized content to visitors through push notifications, digital signage or identify overcrowding to help reduce queue-waiting times.

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