September 23, 2017 4:52 AM ET

Food Products

Company Overview of Pelican Rouge Group B.V.

Company Overview

Pelican Rouge Group B.V. produces and roasts coffee. The company was formerly known as Autobar Group B.V. and changed its name to Pelican Rouge Group B.V. in October 2014. The company was founded in 1863 and is based in Dordrecht, the Netherlands. As of September 8, 2017, Pelican Rouge Group B.V. operates as a subsidiary of Selecta Management AG.

Calandstraat 61

Dordrecht,  3316 EA


Founded in 1863


31 78 654 4599


31 78 654 4576

Key Executives for Pelican Rouge Group B.V.

Chief Executive Officer
Age: 56
Chief Financial Officer
Compensation as of Fiscal Year 2017.

Pelican Rouge Group B.V. Key Developments

Pelican Rouge Reviews Strategic Plan

Pelican Rouge Group B.V. is considering multiple strategic alternatives. Pelican Rouge has confirmed formal lender approval for its new strategic plan to reposition the business for long-term growth. The details of the plan include the immediate separation of the coffee and vending businesses and the appointment of a new non-executive director with relevant coffee industry experience to the supervisory board. Management believes that the new strategic plan places the business on a strong platform, from which organised disposals can be initiated. To facilitate the first phase of strategy, Deutsche Bank has been engaged to advise on strategic alternatives for the disposal of the coffee business with marketing expected to commence within the next six months.

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Recent Private Companies Transactions

March 14, 2017

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