August 18, 2017 6:47 PM ET

Internet Software and Services

Company Overview of 500friends, Inc.

Company Overview

500friends, Inc. provides loyalty marketing solutions. It offers LoyaltyPlus platform, a cloud based suite of loyalty marketing products that enable retailers and brands to retain, engage, understand, and connect with their customers. The company was incorporated in 2009 and is based in San Francisco, California. As of November 18, 2014, 500friends, Inc. operates as a subsidiary of Merkle Inc.

444 Spear Street

Suite 213

San Francisco, CA 94105

United States

Founded in 2009





Key Executives for 500friends, Inc.

Co-founder and Chief Executive officer
Chief Operating Officer
Head of Loyalty Strategy
Compensation as of Fiscal Year 2017.

500friends, Inc. Key Developments

Merkle Names Michael Hemsey as President of 500friends

Merkle announced the appointment of Michael Hemsey to president of 500friends. Hemsey will lead the product strategy, market expansion, loyalty systems, and delivery for the organization as it continues to transcend the loyalty market. In addition, he will focus on the expansion of loyalty services into untapped industries and geographies. Michael Hemsey, a seasoned marketing executive, has over 20 years of experience creating and implementing innovative customer relationship management and loyalty systems, developing strategic alliances and partnerships, and growing new market opportunities. He joins Merkle from Kobie Marketing, where he served as president for eight years. Prior to joining Kobie Marketing, he was executive vice president at TSYS, formerly ESC Loyalty. During his tenure at TSYS Loyalty, Michael led the loyalty implementation and relationship management teams serving the large issuers and retailers.

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