September 20, 2017 12:47 AM ET

Internet Software and Services

Company Overview of Krux Digital Inc.

Company Overview

Krux Digital Inc. develops a cloud-based data management platform for marketers, media companies, publishers, and agencies worldwide. Its data management platform unifies people data from multiple screens and sources; analyzes the data to identify and understand individual preferences and expectations; and activates the data across every channel in real-time. The company’s platform helps businesses to provide their customers and audiences with content, advertising, and shopping experiences by unifying, analyzing, and activating consumer data across various devices, such as desktop, mobile, tablet, and set-top; and channels, which include display, social, search, and video in real time. The c...

188 South Park

Suite 2

San Francisco, CA 94107

United States

Founded in 2010



Key Executives for Krux Digital Inc.

Co-Founder, Chairman and Chief Executive Officer
Co-Founder and Chief Technology Officer
Chief Financial Officer
Vice President of Operations & Infrastructure
Chief Revenue Officer
Compensation as of Fiscal Year 2017.

Krux Digital Inc. Key Developments

Demand Media Chooses Krux as its Data Management Platform

Demand Media Inc. has selected Krux as its primary DMP in order to help deliver rich, audience-based insights and solutions to marketers and advertisers. The Krux platform will also serve as a repository for creating unified audiences across its media portfolio of sites including, LIVESTRONG.COM,, Techwalla, and Leaf.TV, and help power closed loop re-targeting and attribution systems for its marketplace businesses Society6, Saatchi Art and The Other Art Fair. Krux will help Demand Media further leverage user behavior signals to identify users at each stage of a consumer’s journey. This marks the second renewal during the partnership of the companies. Demand Media will also utilize Krux Link, a service that powers business-to-business data and media activation. Through Link, Demand Media will be able to safely share its valuable and closely guarded audiences on a 2nd party basis. Krux provides Demand Media with access to a peer-to-peer data connections platform that will provide a secure, transparent mechanism to monetize its consumer data assets.

Krux Unveils Data-Science-as-a-Service (DSaaS) Offering

Krux announced that it has launched its Data-Science-as-a-Service (DSaaS) offering, an extension to Krux's platform that enables developers, service providers, and data analysts to harness machine learning and data from Krux's cloud to create more valuable insights, services, and applications. DSaaS provides Krux clients with the technological infrastructure and data science tools needed to derive valuable insights, to coordinate the execution of analytic models and algorithms from multiple sources, and to build new services powered by people data. It creates opportunities for companies interested in finding patterns in their data that can help them drive positive business results. DSaaS has two major component offerings: Krux Data Feed and Krux Kognitive. Krux Data Feed provides companies with a set of open interfaces and transport protocols for people data. Data Feed includes: programmatic API's for discovery, transport, and certification of data; gateway services that Krux partners and customers can use to activate new data-driven offerings; access to normalized people data in analysis-ready, aggregated, anonymized, privacy-safe formats. These capabilities enable companies to transport large volumes of data quickly and seamlessly in a privacy-safe manner, allowing them to fuel third-party applications and services. Krux Kognitive is the technology framework Krux has built that enables customers and partners to coordinate large data science projects in a cooperative, distributed fashion. Kognitive includes a combination of capabilities that allows companies to apply algorithms and to uncover insights from the massive data flowing through Krux's platform. Kognitive will provide clients with access to Krux's proprietary algorithms and models, but will also allow customers to develop, deploy, and test their own models inside Krux Kognitive. Kognitive relies on the same governance methods Krux uses for data activation and access, but now carried into the realm of algorithms and models. Kognitive does this because algorithms and models are, like data, are a precious asset, IP that needs to be unleashed, on times, terms, conditions of a company's choosing. DSaaS is a critical part of Krux's evolution to the Intelligent Marketing Hub, which serves as the brain of its customer's marketing cloud.

Krux to Power Nikkei Data in the Japanese Market

Nikkei Inc. announced it has partnered with Krux to deliver improved customer experience and increase the value of its digital advertising business. With Krux, Nikkei will be able to bring together data from many sources to have a holistic view of its audience, including readers' content preferences, usage patterns, and interactions with its publication. Nikkei will then build audience segments to deliver more valuable and engaging data-driven advertising products and packages to the many brand marketing partners it works with everyday.

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