January 18, 2017 3:31 AM ET

Technology Hardware, Storage and Peripherals

Company Overview of E la Carte Inc.

Company Overview

E la Carte Inc. designs and develops Presto, a tablet that enabled guest ordering and pay at table solutions for restaurants. The company was incorporated in 2008 and is based in Redwood City, California.

810 Hamilton Street

Redwood City, CA 94063

United States

Founded in 2008



Key Executives for E la Carte Inc.

Founder and Chief Executive Officer
Chief Operating Officer
Vice President for Partner Success
Vice President of Marketing
Compensation as of Fiscal Year 2016.

E la Carte Inc. Key Developments

E La Carte Ups Game with Real-Time Multiplayer Trivia on Presto Smart Dining System

E la Carte Inc. announced Presto Trivia, its new social, multiplayer trivia game, where players can test their knowledge and compete against other guests while at select Presto restaurants. The new multiplayer game includes popular trivia categories including general knowledge, sports, movies, TV, celebrities, history, science, geography and more. Guests can create and customize their own gamer name and avatar to create a personalized experience. Players earn a score for each game they play and the top scoring players are displayed on the Restaurant and Nationwide Leader boards for all to see. Presto Trivia also includes an optional second screen capability, where games and leader boards are projected onto one or more large screen televisions in the restaurant. Second screen enhances the overall dining experience by driving more awareness of the trivia offering, and social interaction between guests.

E la Carte Launches New Entertainment Content to Match Surging Consumer Demand

E la Carte announced that it has expanded its selection of guest-facing games to include titles from Duckie Deck, Global Gaming Initiative, and Kurius Games to bolster its extensive catalog of entertainment already available nationwide. The Presto System, now deployed and active in over 1,800 restaurant locations, delivers a significant lift in guest satisfaction as well as restaurant visit intent. With a rich catalog of interactive games and content, the company’s restaurant partners are also seeing new revenue streams ramp up as guests continue to engage with the Presto Smart Dining System’s interactive content. Through strategic partnerships with global publishers and cutting-edge independent developers, the Presto Smart Dining System brings exclusive and premier content to its restaurant partners from publishers including, Duckie Deck, Global Gaming Initiative, and Kurius Games. This exciting new content is available on more than 85,000 guest-facing tabletop Presto Systems. The Presto System also unlocks new forms of revenue for restaurant partners. By providing a unique digital dining experience, guests can control how they order food, play games while they wait, and pay for their bill. The Presto Smart Dining System also enables restaurants to stay relevant with today’s digitally connected consumer.

E la Carte Inc. Announces Executive Appointments

E la Carte Inc. announced that it has expanded its senior leadership team to include executives from the restaurant and technology industries. Mark Belinsky has been tapped to fill the role of Chief Operating Officer and Randy Kies has joined the company to lead the newly created Partner Success team. Belinsky and Kies will be joining a leadership team already stacked with talent from Google, Microsoft, Qualcomm, Salesforce.com and Darden Restaurants. Mark Belinsky is a serial entrepreneur and operating executive with deep experience building global businesses, creating operational excellence, opening new markets, and forging strategic relationships. Previously Mark was SVP and General Manager at Macrovision Corporation and at Immersion Corporation and was cofounder of Interop Company and IDG Electronic Marketplace Systems. Seasoned hospitality executive, Randy Kies, has also joined E la Carte as Vice President for Partner Success. Randy brings more than 20 years of restaurant marketing and operations experience, as well as business development expertise in restaurant technology, to E la Carte. Randy has held senior management roles with the Lark Creek Restaurant Group, Brinker International, and PepsiCo as well as founded the foodservice channel for LiveOps.

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