July 25, 2017 6:51 AM ET

Internet Software and Services

Company Overview of Yieldbot Inc.

Company Overview

Yieldbot Inc., a predictive and actionable data intelligence company, leverages publisher site data using visitor referrer data and site click stream data. The company offers Intent Graph, a service that provides relationship mapping in an analytical and graphical nature of visitor intent, which enables users to understand and monetize the audience. It also offers Pubfood.js, an open source header bidding framework that facilitates the integration of demand partners into publisher ad stacks. The company serves news and media companies. Yieldbot Inc. was founded in 2009 and is based in New York, New York.

25 East 21st Street

8th Floor

New York, NY 10010

United States

Founded in 2009

Phone:

917-817-1807

Fax:

646-417-8222

Key Executives for Yieldbot Inc.

Co-Founder, Chief Executive Officer and Director
Co-Founder and Chief Technology Officer
Chief Operations Officer
Chief Data Scientist
Compensation as of Fiscal Year 2017.

Yieldbot Inc. Key Developments

Yieldbot Appoints Emma Weisberg as SVP, Marketplace Strategy

Yieldbot announced that it has hired Emma Weisberg as its SVP, Marketplace Strategy. In a newly created role, Ms. Weisberg is tasked with leading the delivery of customer goals and media performance in coordination with the expansion of Yieldbot's targeting services and technology efforts. Ms. Weisberg is a seasoned executive who spent 8 years at Google in Global Sales Strategy & Operations and U.S. B2B Marketing. Upon leaving Google, she founded and built Blinkbuggy, a mobile-video startup.

Yieldbot Receives Funding; Mulls Acquisitions

Yieldbot Inc. has received $35 million in funding from a group of investors. The funding will fuel an expanded sales and marketing presence across the U.S. as well as accelerate product growth across mobile, video and explore strategic acquisition opportunities. Jonathan Mendez, Chief Executive Officer of Yieldbot said: "This new capital gives us additional resources to continue innovating with first-party data for brands and premium publishers through the expansion of our real-time marketplace and using our technology to increase the value of digital media for all participants; publishers, brands and most of all consumers."

Yieldbot Hires Chris Copeland as President

Yieldbot announced the hire of advertising agency veteran Chris Copeland as President, a newly created role. Mr. Copeland will partner with Yieldbot CEO & Co-Founder Jonathan Mendez to grow the company's revenue stream and relationships with leading marketers and agencies. Mr. Copeland had joined WPP GroupM in 2000 where he established and led the Search Marketing practice for nine years before being tapped to create GroupM Next.

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