September 20, 2017 1:17 AM ET

Internet Software and Services

Company Overview of Linkable Networks, Inc.

Company Overview

Linkable Networks, Inc. develops and offers SaaS-based shopper attribution platform that enables retailers and brand marketers to measure the return on advertisement spend of any media channel on in-store sales based on actual consumer transactions. The company provides Linkable Promotions, a solution for connecting digital incentives to consumer credit, debit, and pre-paid cards through card-linked offers; Linkable Media, a solution for in-store attribution of digital media based on consumer purchases; and Omnyverse, a self-service network enabling advertisers to deliver performance-based offers through publishers that can be redeemed in-store. It has strategic partnerships with American Ex...

51 Melcher Street

First Floor

Boston, MA 02210

United States

Founded in 2010

Phone:

617-986-5200

Key Executives for Linkable Networks, Inc.

Founder, Chief Executive Officer, and Director
Vice President of Finance
Chief Technology Officer
Compensation as of Fiscal Year 2017.

Linkable Networks, Inc. Key Developments

Linkable Networks, Inc. Announces Enhancements to its Platform

Linkable Networks announced enhancements to its platform that enables retailers and brands to verify purchases independent of tender type – cash, credit, or debit – at the SKU-level, at any store, and for any brand. By using the Linkable Networks shopper attribution platform, named MyLinkables, retailers and brands gain faster insights into all consumer promotions linked and redeemed by shoppers in-store or online. Unlike other purchase verification solutions on the market, MyLinkables provides complete insight into media attribution, including exactly how and when each individual product purchase was completed, and enables verification for all types of purchases. By leveraging innovations in cloud computing and their proprietary data tracking solution, MyLinkables is easily deployed by any retailer or brand. National brands currently deploying promotions on MyLinkables include Unilever, ConAgra Foods, Kellogg’s and Clorox. Premier retailers gaining momentum in bridging their e-commerce and brick-and-mortar omnichannel efforts via MyLinkables include Petco, Saks Fifth Ave, Sephora and SuperValu.

News America Marketing Partners with Linkable Networks to Help Specialty Retailers Reach and Influence Millions of Shoppers

News America Marketing (NAM) and Linkable Networks announced a partnership that will deliver card-based savings opportunities to millions of price-sensitive consumers across the country via SmartSource Magazine and SmartSource.com. By harnessing the promotional power of the SmartSource brand name, specialty retailers and brands will now be able to access upwards of 70 million households to offer savings that can easily be redeemed in stores using Linkable Networks payment card-based savings technology. Through Linkable's Card Linked Offers, consumers simply link promotions to any payment card to get savings without using either promotion codes or coupons. By linking these offers directly to their payments cards, consumers are credited after the purchase is made. The process is exceptionally secure as the offers are valid for only single-time use, feature anti-stacking technology and retailers have the ability to control redemption levels. Additionally, the entire path to purchase is traceable, with comprehensive site-to-store attribution. This partnership goes into effect immediately.

Linkable Networks Launches Fully-Digital Shopper Attribution Solution Bridging Digital and In-Store

Linkable Networks announced the launch of the Linkable Shopper Attribution Platform, enabling retailers to, for the first time, directly measure the impact of their digital media on in-store sales based on actual consumer transactions. A retailer’s in-store shopper data has previously been limited to test and control or panels for measurement. With the introduction of Linkable Shopper Attribution Platform, retailers no longer have to wonder what digital and social media investment is driving in-store sales. Measuring the purchase behavior of 180 million cardholders in the U.S., the Linkable Shopper Attribution Platform gives brands and retailers a new way to incentivize and reward consumers for purchasing specific products in-store, where 93% of all retail sales still occur. The SaaS-based Linkable Shopper Attribution Platform leverages the ubiquitous reach of the more than 180 million credit and debit cardholders in the U.S. by directly saving, or linking, offers and coupons to a consumer’s card account. As pioneers in the industry, Linkable has enabled any type of digital media to leverage the unique capabilities intrinsic to card-linked offers. In addition to being able to support whole-store offers and rewards, the Shopper Attribution Platform includes three industry firsts: SKU-level offers and rewards: Core to the Linkable platform is the ability for retailers, and their brand partners, to create digital offers that include or exclude specific items, categories, departments and locations. This allows a retailer’s vendor brand to directly attribute their media dollars to in-store spending through their retail channels. Coupon anti-stacking: Linkable prevents the ability for consumers to “stack” digital and printed offers in a single transaction solving a big concern of retailers and brands as the industry shifts from print to digital coupons and promotions. Universal data connect: Linkable connects directly with the card networks, select processors or the retailer’s data center to provide multiple layers of data redundancy for card-linked offers.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
September 8, 2017
Linkable Networks, Inc., Card-Linked-Offer Platform
Private Placement
November 30, 2016
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