Company Overview of AbsolutData Technologies, Inc.
AbsolutData Technologies, Inc. operates as a marketing research and advance analytics company in the United States and internationally. It offers market research services, including data collection, data processing, and strategic full service custom market research studies utilizing advanced analytics; and online data collection services, such as survey programming, sampling, survey hosting and field management, and data delivery and reporting. The company also provides marketing analytics that include insights and recommendations. It serves aviation, automobile, banking and financial services, information technology, health care, hospitality, retail, agriculture, consumer packaged goods, bu...
1320 Harbor Bay Parkway
Alameda, CA 94502
Founded in 2000
Key Executives for AbsolutData Technologies, Inc.
Co-founder and Chief Executive Officer
Co-founder and Executive Vice President
Co-founder and Executive Vice President
Director of Business Development
Director of Client Development
Compensation as of Fiscal Year 2016.
AbsolutData Technologies, Inc. Key Developments
Absolutdata Announces the Launch of the NAVIK AI Platform
Mar 28 17
yAbsolutdata announced the launch of the company's game-changing artificial intelligence-driven decision engine: the NAVIK AI Platform. The NAVIK AI Platform combines data, analytics and technology to optimize decisions on an ongoing basis without having to build a data science team. The company also rolled out the NAVIK MarketingAI and NAVIK ConceptAI products, which join the NAVIK SalesAI solution released earlier. This growing product line is changing the way sales and marketing teams operate, delivering dramatic improvements in sales and marketing effectiveness. Designed for non-technical marketing staff, NAVIK MarketingAI is powered by the NAVIK AI Platform, and hyper personalizes offers for maximum results. MarketingAI was used by a global hotel brand to solve the decades-old problem of "one and done" customers — guests who stay at a hotel once and never return. A controlled AB test was conducted over an eight-week period. The campaigns that used MarketingAI experienced a 51% increase in revenue from opened emails, 31% more customer bookings and a two-fold increase in revenue from people who weren't loyalty program members.
In another use case, a global industrial supplies leader that had experienced a multi-year, industrywide sales slump used NAVIK SalesAI to generate a weekly game plan for one group of salespeople while directing a peer group to proceed as usual. With AI-based sales guidance on which accounts, contacts and opportunities to pursue with specific products and messages, the company saw a 4% overall sales boost in just seven weeks. The SalesAI-guided team generated 2% more sales than the control group, a 2% increase in pipeline value and a 1:7 close rate for recommended products. The NAVIK AI Platform also now powers NAVIK ConceptAI, an automated concept testing tool that allows brand managers, product managers and researchers to conduct studies faster and more frequently with decisive Go/No Go results. With step-by-step guidance, users can hone in on what messaging, packaging, features, even pricing the market will most likely embrace. AI-based benchmarks with self-learning capabilities dynamically adjust to business and market changes. ConceptAI includes a range of customized tests to fit unique business requirements. The NAVIK AI Platform's unique decision engineering methodology and human-machine model form the foundation. The platform includes an AI Design Lab with a machine learning library, self-learning model builder and text mining lab. At the heart is the Decision Engine with a prediction simulator, decision option generator and recommender bot that, together, find the actions most likely to yield value and results. The platform automates data integration and harmonization from multiple sources including existing CRM and marketing automation systems.
Absolutdata Announces the Release of NAVIK Converter 2.0
Nov 17 15
Absolutdata announced the release of NAVIK Converter 2.0, an upgraded version of the company's game changing campaign automation product. A secure cloud-based solution, NAVIK Converter 2.0 enables brands to generate hyper personalized campaigns, predict and track customer behavior and improve conversion rates. The new release expands beyond serving primarily freemium online companies to enable product and service based organizations to take advantage of machine learning and advanced analytics to run more diverse campaigns across more channels. NAVIK Converter 2.0 combines customer information with marketing data, and applies advanced analytics and machine learning to help brands design effective campaigns. The updated campaign engine generates custom personas, real time engagement scores, and ideal customer paths so marketers base campaigns on a deeper understanding of customer behavior. Next Best Action guidance directs brand marketers to messages, offers and channels that are most likely to yield targeted results. The latest version expands the use case to virtually any sector, allowing hospitality brands to drive increases in non-room and incidentals revenue, for example, and allowing telecoms to drive up selling to a whole new level. It gives marketers campaign recommendations based on their business objectives as well as on user behavior and profiles to accelerate customer adoption and continuously improve engagement. NAVIK Converter 2.0 truly connects the dots between data and decision-making for the first time. It gives brands the tools they need to develop a granular understanding of their customers, craft and run winning campaigns every time and track and continuously improve results. By providing specific, targeted recommendations, campaign execution functions and an intuitive dashboard to monitor and improve results, NAVIK Converter 2.0 is a breakthrough product that has already generated millions in incremental revenue and double-digit conversion rate improvements. With a fast deployment time and an easy cloud-based user interface, marketing teams are up and running in 3-4 weeks. NAVIK Converter integrates with most CRM and marketing automation systems for consistency across the marketing technology stack. Navik Converter 2.0 is available now and is offered free to customers on the 1.0 version.
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