September 19, 2017 9:57 AM ET


Company Overview of DigitasLBi, Inc.

Company Overview

DigitasLBi, Inc. operates as a marketing and technology agency. It offers design and build, affiliate marketing, creative, branded content, content strategy, user experience, mobile, social media, CRM, managed, analytics, SEO, pay-per-click, user research, social business design, media planning and buying, and technology services; and insight, brand building, content creation, and distribution services. The company was founded in 2013 and is based in Boston, Massachusetts with additional offices worldwide. DigitasLBi, Inc. operates as a subsidiary of MMS USA Holdings, Inc.

33 Arch Street

Floor 8

Boston, MA 02110

United States

Founded in 2013

1,740 Employees





Key Executives for DigitasLBi, Inc.

Global Chief Financial Officer
COO, CFO of International and Member of Global Executive Board
Age: 48
Chief Executive Officer of North America and Member of Global Executive Board
Age: 57
Chief Executive Officer of International and Member of Global Executive Board
Age: 51
Compensation as of Fiscal Year 2017.

DigitasLBi, Inc. Key Developments

DigitasLBi Appoints Judy Cheong as Senior Account Director

DigitasLBi has appointed Judy Cheong as senior account director. Her responsibilities include the overseeing and management of the agency’s UOB Singapore account as well as other key duties. She will report to Lauren Ahearn, business director of DigitasLBi Singapore. Prior to joining DigitasLBi, Cheong spent four years at Ogilvy as associate digital and social strategy director at Social@Ogilvy, Ogilvy & Mather Singapore. She was responsible for leading social on 360 accounts such as the Ministry of Youth & Communications, in Ogilvy Malaysia for MILO and Nescafé. Cheong also spearheaded operations and business growth for Nestlé Singapore, and was instrumental in winning and managing the Electrolux regional social business based out of Singapore.

DigitasLBi Promotes Scott Ross to Chief Technology Officer, International

DigitasLBi has promoted current Chief Technology Officer, UK Scott Ross to the newly created role of Chief Technology Officer, International. Since joining DigitasLBi from Critical Mass in Toronto in September 2014, Ross has restructured and refocussed the agency's technology strategy, leading the UK technology team. In his newlyexpanded role, Ross will work to ensure consistency across the agency's technology offering in key international markets, with a focus on developing its data and technology proposition and helping to create transformational technology solutions for clients at an international level. He will also work closely with DigitasLBi's analyst and alliances team to forge closer relationships with key technology partners across its international footprint. He will also continue to oversee the technology team and offering in the UK. Ross will report to DigitasLBi's Chief Executive Officer, International, Ewen Sturgeon and Global Chief Technology Officer, Paolo Yuvienco.

LiveRamp Announces Partnership with DigitasLBi to Fuel Smarter Media Planning Decisions Using Connected Data

LiveRamp announced partnership with DigitasLBi to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp’s data connectivity services to link data from multiple first and third party data sources within DigitasLBi’s IDIOM™ platform, an insight tool to generate better media decisions and smarter content and creative strategy. Through the partnership, LiveRamp’s data connectivity services are used to anonymize and link data from a broad range of data providers, including Acxiom, comScore, Research Now, and ShareThis. DigitasLBi clients can also use LiveRamp to anonymize and link their own offline first-party CRM and sales data for analysis. Linked data is delivered to DigitasLBi’s IDIOM™ platform, enabling data scientists to benefit from an extensive, privacy-safe data set for understanding customer journeys that span multiple channels and devices over time.

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